How to Generate Quality One way links?

Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn’t turning up the way he expected it to!

Mark thinks that he has a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!

All these puzzling facts make one doubt himself. But my friend, the problem is not with the idea or the service! The problem lies in the promotion strategies. No matter how good an idea or a service is, it won’t be successful unless you put it to the right people in the right manner. Good Web Promotion can do wonders to an average idea; forget what it can do to a good one. Had Jack & Mark adopted the right kind of Internet Promotion strategy, they would have achieved what they wanted to.

Everyone will agree that today’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your site is in the top thirty, for the right “Keyword”, you can be a winner. But how can one make it to the top & stay there for a long time? (Mind you, in this dynamic world called Internet, sticking to your position is as important as getting there!)

The best way to “optimize” your site is through a new “Organic Method of Search Engine Optimization” (SEO) that Google & other search engines just love, generating “Quality One Way Links”. One can generate quality back links by way of “Directory Submission” & “Article Submission”.

Online directories provide you with quality back links, which is precisely what you are looking for. Apart from this, you need to submit your site to the most appropriate category & with a brief description about your business. Thus, they also send targeted audience your way!

Another way of generating quality targeted audience & one way links is by writing quality articles & submitting them to Article Directories! By writing a quality article, you are not just informing your potential customers about your service, but are also sharing your knowledge with them. Again, Article Directories gives you an opportunity to inform people about yourself & also provide a link to your site. This way, people get to know about you & your site. And if your article provides a visitor what he came looking for, you have most definitely found yourself a new client!

Had Jack written an article about his idea & explained his service to his target audience and submitted his site to Hundreds of Search Engine Friendly Directories, he would have been on “Cloud 9” by now. Had Mark written an article informing his potential customers, how his service is better than his customers & also submitted his site to Online Directories, his Balance Sheet too might have run into Millions. To summarize, when you submit your article or your site to various online directories, this is what you get -

1. You generate hundreds of quality back links to your site.

2. People who search these directories may find your article or your sites description interesting & visit your site. Thus you get large targeted audience.

The end result is that your site satisfies all the criterions set by various search engines to have a favorable Rank. You thus reach high positions in search engines & stay there for a long time!

About the Author:
Submit2Please
www.submit2please.com
Article Source: http://www.articles411.com

Article Submitters - Are They Worth It?

There are both advantages and disadvantages to using article submitters.

Advantages:

- You can submit one article to hundreds or thousands of article directories with just one submission depending on what article submitter you are using. Submitting an article to this many directories, by hand, will take you a long time.

- With the extra time saved using an article submitter, you can develop your website and or write more articles.

Disadvantages:

- With article submitters, selecting the right category can be difficult, because not all article directories have the same categories. This can be a problem, because some directories will delete your article if it isn't submitted to the correct category.

- Another problem with article submitters is that some will not allow you to place hyperlinks in the article body. This is inconvenient, because not all article directories disallow hyperlinks within the article body and these links are often useful to the readers of the article.

I personally do not use an article submitter. I submit my web hosting articles and other articles by hand. The only reasons are as follows: I have not found one that can select the correct category every time for every directory and I like to place hyperlinks within the article body when allowed.

About the Author:
Brian Shoemaker is the owner of the web hosting directory Find-A-Web-Host.com. Find a cheap web hosting plan for your articles.
Article Source: Free Articles Directory

Essential SEO Tips To Boost Your Search Engine Positioning And Increase Your Online Profits

In very simple terms, search engine optimization (SEO), is the process of making your website site and its individual pages visible and relevant to search engines and search engine users. If you want to successfully earn money at home, it is very important that you understand the basics of SEO.

When you optimize your web site, your making it easier for search engines to find your site and index your content, such that when someone searches for keywords that relate to your website, your site is displayed on the search engines. A well-optimized site is one which people will find easily when they use search engines to look for information. For you to earn money at home online, you will need a high volume of traffic to your website.

If you arent satisfied with the volume of traffic you are getting on your website, its important that you follow these simple steps that will help you improve your search engine ranking and get high volumes of traffic. More traffic to your website means that you'll be able to earn money at home successfully with your online business.

The first step towards search-engine optimization for your site is to know your targeted market and have appropriate content on your website. Although this is a very obvious and simple fact, some people overlook it. In order to earn money at home successfully, your website will need traffic.

Keywords and phrases for your niche and website are important in SEO. Keywords determine the group your site will be listed under in search engines and directories. When web surfers type keywords on search engines, relevant sites will show up. If you have the right keywords, it means that you are increasing the chances of searchers finding your site when they do a search on search engines. You can use many tools to find all the relevant keywords for your website. Once you have these keywords, you increase the chances of your site being found on search engines. The page titles and subtitles for your website are also very important in SEO, and must contain your targeted keywords. If you want to succeed in your earn money at home business, a good understanding of your keywords and phrases is important.

You can improve your websites position on search engines by having content on your site that is fresh, unique and key-word-rich. Search engines crawl of sites with fresh and unique content, and such sites are ranked higher. In order to earn money at home with your website, you must ensure that you have unique and useful information.

Writing and submitting articles and Press Releases can also be very effective in improving your position on search engines. Your articles and PR will have your websites URL, thus you will have many links pointing back to your site. This is useful in improving your sites position on search engines, which will help you to succeed in your earn money at home business.

Participation in relevant forums for your niche is also effective because you can have your signature with your URL in all the posts you make. All these activities basically increase links to your website, which boosts your position on search engines. To earn money at home with your website, you must aim to have many links back to your website.

Blogging is also very useful in improving your SEO, which in turn will help you earn money at home online. The blog posts and articles that you have on your blog must be rich with your keywords. You can also add some links to other web pages on your blog. All this is effective in improving your position and visibility on search engines. The more visible you are on search engines, the more easily you will earn money at home through your website.

The steps outlined above can help you improve the position of your website on search engines and help you earn money at home online. The higher your site is ranked, the more traffic you get.

About the Author:
Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Work at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.
Posted: 13-02-2007
Article Source: ArticlesBase.com

SEO Web Content: Good Writing, Good Business

There's a deadly myth about search engine optimization and writing for the web: that good SEO and good writing don't go together.

As a website copywriter, I hear this myth repeated back to me all the time by new clients and prospects. "Don't bother search-engine-optimizing the content," they say. "Just make sure it is well written and the keywords will flow naturally into the content." Or, they repeat the words of so many self-styled gurus: "don’t write for the search engines, write for the people who will be reading what you write."

If you're one of the people who believe there's a conflict of interest between search engines and humans, you're operating under two misconceptions:

* Misconception 1: you know more about what people want to read on the web than the search engines do.

* Misconception 2: you or your writer will just naturally write the content that people or search engines want, without consciously trying to meet their demands.

Why Search Engines Know More about Your Website Visitors than You

"I want a well-written web page, not a list of keywords." It frightens me a bit when I hear this, since it demonstrates a complete lack of understanding of what search engines do.

A search engine is not simply a massive find function, like the one in the "Edit" menu of Microsoft applications. It does not just pull up any page that has the keyword in it X number of times. If it did, all pages that show up on search engine results would simply contain a list of the keywords.

Ultimately, writing for the search engines means writing for web surfers. Think about it: services like Google thrive on giving people the pages they want to read. If they consistently failed to give people what they wanted, people would stop using them.

What Your Website's Visitors Want to Read

Most of the time, people don't want to read on the web. Reading on a screen hurts the eyes. It doesn't help that a lot of web pages make it harder with text that's too small, backgrounds that are colored rather than white, and lots of extraneous graphics.

Besides, when it comes to reading matter, there is an overabundance of choice on the web, more than any library on earth. Of that, an unfortunate amount isn’t worth reading. Time must be rationed.

In fact, people treat a web page much as a search engine does: they scan it. In particular, they scan it for the keywords they entered into the search engine. If they arrived via a link from another website, they are still looking for words and phrases related to their interest--which are generally the same as the keywords people enter into search engines.

In short, Nobel-prize-winning literature makes bad web content. You have to write specifically for the web. That's why the web hasn't fueled much of a resurgence in the short story or other literary writing, dashing many hopes. Ebook versions of paper books have also disappointed expectations.

Newspapers are the only paper publications that have made a smooth online transition, precisely because they are written in short, to-the-point paragraphs that are easy to scan.

Still Think Good SEO Web Content Makes for Bad Reading?

You've just read almost to the end of a piece of search-engine-optimized web content. This article was optimized for the keywords, "SEO," "search engine," "search engines," "keyword," "keywords," "search engine optimization," and "writing."

The keywords were present in headings and throughout the content. The content itself is easy to scan: paragraphs of one-three sentences, broken up by sub-headings every four paragraphs or so.

Naturally, those keywords are too broad for this page to have a chance of ranking high in search engines for them. But this page will get some of the atypical search keywords that account for as many as half of all searches. So, if someone types in a phrase like, "keyword writing search engine optimized content," this page would have a pretty good chance of showing up.

To be sure, this article is on the long side for a web page. Most people won’t even scan more than 600 words of text; 250-500 is ideal.

But this article is destined primarily to be shown in an email newsletter, where attention spans are longer since people are more confident the source of the content can be trusted to repay their investment of time. Besides, as a well-structured page, it can be split into two or three pages according to the subheadings.

In short, there’s much more to writing well for the web than just writing well. If you’ve had enough sense to have your web content written professionally, have enough sense to take the advice of most website copywriters: search-engine-optimization for keywords and good web writing are the same thing.

About the Author:
Joel Walsh is a professional content writer and founder of UpMarket Content, whose site offers information on getting great website content: http://upmarketcontent.com/website-content [When posting on the web, please hyperlink this text as the visible anchor text: "website content"]
Article Source: www.iSnare.com

Free Website Traffic in 90 Minutes

Here is a website traffic strategy that takes less than 90 minutes to implement, but generates free website traffic on an ongoing basis - potentially for years.

It operates on the principle that "long tail" keywords have very low competition, so your ability to rank on the first page of the search results on Google, Yahoo and MSN is not only easy, but fast as well.

Here is how you do it:

Use a keyword research tool like Wordtracker.com to research keywords related to the topic of your website. Use their "competition search" function in order to find out the number of competing websites on Google. (For more details on how to do this, click the link at the end of this article for a free resource guide.)

Browse through the keyword results and look for keywords with a predicted 24-hour search volume greater than 10, but with a "google" competing pages count of less than 1000.

Why a competition rate of 1000? Isn't that a lot? Well surprisingly enough, the number of supposedly-competing pages is not really representative of the true number of pages actively trying to rank high for any given term.

The number simply represents how many web pages happen to contain the particular keyword phrase we're looking at. In fact, taking any given competition number, probably as few as 1% of those web pages are actively trying to rank high for that keyword. That means that if there are 1,000 web pages bearing a particular keyword, only perhaps 10 of them are actively competing for it.

Thus with fewer than 10 active competitors, the prospect of ranking on the first page (i.e. the top 10) of search results is very good.

Let's look at an example.

Suppose we do some keyword research for the keyword phrase "dog food." Wordtracker shows that there will be a predicted 1358 searches every day for that term. However, there are 1.6 million competing web pages. For sure, ranking on the first page for that term could be a "home run" in terms of traffic, but there would be an enormous amount of competition for that first page. Even 1% of 1.6 million is still 16,000 active competitors.

The chances of outranking 15,990 of them are slim to none. This is a polite way of saying that shooting for that particular term is a gigantic waste of time. The predicted search volume of 1358 searches per day is a red herring. It's distracting. It's irrelevant. It only matters to the top 10 web pages, and that isn't going to be you. So don't let it sway you into wasting time targeting that keyword.

Instead, consider some of the "long tail" keyword phrases, their predicted daily search volume, and their competing web pages:

"top ten dog foods", 88 searches/day, 1040 competing web pages
"hypoallergenic dog food", 86 searches/day, 539 competing web pages
"best dog foods ranked", 86 searches/day, 1010 competing web pages
"best dry dog food", 70 searches/day, 511 competing web pages
"dog raw food diet", 68 searches/day, 333 competing web pages
"recipes for homemade dog foods", 67 searches/day, 110 competing web pages

And the list goes on. And on.

So, just for these 6 terms alone, there are an estimated 465 searches per day. If you could rank on the first page of the search results, how much traffic do you think you'd get? Well clearly it would depend on whether you were in the first one or two spots, or lower down the page. But assuming just 10% of the searchers visited your website, that's still 46 visitors per day just by targeting 6 achievable keywords.

Think how much traffic you'd get if you targeted 60. Or 600.

But before we get too carried away, we have to talk about two more steps. Knowing what keywords to target is crucial, but actually doing the work to compete for them is what makes everything work.

First, you need to create a web page on your website that caters to the desired term. Your best results will come if you "theme" your website, so that all the web pages that talk about dog food, for example, link only to other pages that talk about dog food, and not to any other topics or websites.

Then on the specific page in question, you need to create some content. Not necessarily a huge amount - but some. You need to include the keyword phrase you are targeting in the Title tag of your web page, and again a number of times in the text on your web page. Don't over-do it, but just write naturally using your keyword whenever it makes sense to do so.

Don't over-think your web content. It's important, but not critical. The really important bit comes next.

Write an article. Make it 400-600 words and write it "about" whatever keyword phrase you want to target. At the end of the article, you have a "resource box" in which you can place a link back to your website. Instead of merely linking to your domain name, link directly to the keyword-specific page you just created. And when forming the link, ensure that the keyword phrase appears in the text of the link (called the "anchor text").

Then distribute your article to article sites around the Internet. You can submit it to sites like ezinearticles.com and isnare.com for good exposure. You can also sign up for a service such as articlemarketer.com for maximum exposure.

Over the coming weeks, your article will be picked up by dozens - perhaps hundreds - of websites, all linking back to your new web page. It won't be long before your new web page rockets to the top of the search engines.

So, how much of your time does this whole operation take? It depends. Probably less than 90 minutes. Keyword research takes about 10 minutes, writing web page content about 20 minutes, and writing and distributing a short article about an hour.

Of course, it won't be long before you'll want to hire out the task of article and content writing. This way you'll get far more web pages done because you'll have other people doing the work. Elance.com or rentacoder.com are excellent venues to find writers who will create content and articles for you for between $5 and $10 per article.

This strategy is tremendously scaleable and can bring you an enormous amount of free website traffic. It has brought success to many an Internet marketer, and it will for you too if you simply follow it. There are new keywords and phrases being used every day as new products are invented and new ideas become popular. This means that the supply of achievable "long tail" keywords will never be exhausted and you can have as much free website traffic as you want.

About the Author:
Jason Jantzi has used SEO to promote over 50 digital products online. Download his free blueprint showing 130 key tools from how to create digital products in under an hour to search engine optimization reviews.
Posted: 27-02-2007
Article Source: ArticlesBase.com

4 of the Top 5 Search Engine Benefits to Article Marketing

You've probably heard by now that article marketing can help you build links back to your site.

But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let's start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don't undergo this process. So make sure you're not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you're submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you'll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

Copyright 2005 Tinu AbayomiPaul

About the author:
Tinu AbayomiPaul
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php
Circulated by Article Emporium

Highly Effective Web Techniques for Free Traffic Array Generation

If you have a Web site with SEO there is no useful for that site, If you do SEO for that site then only you will get benifits from that site. Why you pay more amounts for PPC or Adwords. If we your site was optimized then no need of PPC and Adwords, many big companies are taking more amount for SEO, But Inspire IT India is one taking few amount for SEO and giving quality SEO for the customers with in time. Many people are benifited by this company and they are getting more business. Why don't you try one time for your site. Inspire IT India people also avalable maxtime to chat with you and giving suggestion online. If you want SEO for your site then ask.

We all know that traffic is the most essential thing for a successful Internet business company. There are a lot of reliable ways to jumpstart your traffic flows, though most of them would cost some money.

1) Free Pay Per Click (PPC) Advertising

The Adwords by Google, Yahoo's Overture and many other PPC search engines provide great sources of targeted Internet. They are very truly popular among web marketers.

Here are the good news, there are dozens of PPC search engines who will give you up to $100 in free credits to prove that pay per click advertising will work for you. To claim your credits all you need do is visit the various engines and web directories and sign-up. There are no catches and it won't cost you anything except your time.

2) Use Profitable Keywords Or Keyword For Your Site's Content

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword rankings to give away relevant search results. Try to employ the most profitable (higher demand) keywords at your site content. You could write your own content. If you're writing content on yourself you have to make it more entertaining as well as informative.

In doing so, you can get high rankings in search engine results and strong incoming traffic without any costs.

3) Exchange Links With Partner Sites

Another good idea is trading links with partner sites. Exchanging or trading links with other sites, both of them could benefit. When one site features another sites link, they will provide one another with the traffic they both generate.

The efforts are doubly beneficial because it seems like both sides are working to generate doubly enhanced traffic. The more links exchanged with more sites the more traffic could be expected.

4) Write Articles and Publish, Join Forums, Blogs Them Across The Internet

There are a lot of sites that offer free submission and posting of your articles. You'd better to submit articles to sites containing the same subject that your site deals in. If you sell computers write press releases and articles about computers and computer parts.

When people find in your article something of interest, you have good chances of following the track by finding out where the article originated. It lasts for you just to a attach a brief description of your site or service at the end of the article and to include a link.

You can take advantage of online forums, blogs and web communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the goods or services that you represent or offer.

To Contact: info@inspireitindia.com.

About the Author:
Inspire
Are you looking for Seo Company? The Inspire IT India is one of the best SEO company in India provides SEO services, web site designing, online promotions, internet marketing, web promotion services with reasonable price in Hyderabad, India.
http://www.inspireitindia.com
Posted: 05-03-2007
Article Source: ArticlesBase.com

Website Promotion – Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. How can someone with a fairly new Website obtain links from other sites? Quite easily, as it happens. Write articles about your Website’s topics and publish them on the Web. It is easy to do, it provides fairly fast results, and it is less expensive and safer than if you hired a company to promote your Website for you.

Writing articles is easy. Just find a topic that relates to your Website and write what you know about it. Offer informative tips, information or other factoids that may interest the public about your topic. It need not be long; 250-500 words is just fine. At the bottom of your article, you may include a brief bio about yourself and you may include a link to your site. The next step is to search for “submit free content” in your favorite search engine. You will find many sites that accept articles from anyone who wishes to contribute. You usually publish an article by simply cutting and pasting into an online form. The Website where you publish your article shares your article with other sites that wish to republish them. Each time this happens, you’ll get another link back to your Website. It only takes a minute to publish an article, and I have seen additional links back to my site in as little as 12 hours! It works, and it’s free! The more articles you write, the more the links to your Website will propagate throughout the Internet.

But what about hiring a search engine optimization (SEO) company? Can’t you hire someone to promote your site for you? Yes, you can. These companies will modify your site to make it more search engine friendly, and they may recommend some other promotion techniques, such as pay-per-click advertising. Depending on your financial situation and the amount of free time you have, such companies may represent a good investment. Unfortunately, there are also unscrupulous Website promotion companies out there, and there seem to be more of those than legitimate ones. I got a call just last week from one such company that promised to place my Website at the very top of the first page of Google’s search results. They also promised to provide thousands of links to my site. I declined their offer, but did some research on the company. What I found is that they have done business under three different names in the last year, they’ve used hidden link, hidden code and other techniques that search engines don’t like, they’ve built Web pages that plagiarize from other sites and they’ve done work that results in their clients being blacklisted from the major search engines.

These things weigh heavily against their promise of having thousands of links that point to my site. I see no reason to pay thousands of dollars for a service that may obtain links for me or may get my site blacklisted on the major search engines. I’d rather save my money and obtain the links myself by writing and publishing articles. It’s safe, fast, and inexpensive. And it works.

About the Author:
©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including http://www.End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and http://www.homeequityhelp.net, a site devoted to information regarding home equity loans.
Article Source: www.iSnare.com

Get a top 10 ranking without paying a cent

If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option...

What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here's the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single cent...

Yes, content gives you a great ranking

Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:

Point 1 - In Google's own words, one of the keys to a high ranking is to "create a useful, information-rich site" (from “Google Information for Webmasters” - http://www.google.com/webmasters/guidelines.html).

Point 2 - Google insider, codenamed 'Google Guy', advocates a list 26 steps to building a high ranking site. Step 5 of the list says, "build one page of content and put online per day at 200-500 words" (from Brett Tabke's "26 steps to 15k a Day" - http://www.searchengineworld.com/misc/guide.htm, advocated by Google Guy in a WebMasterWorld QA session - http://www.webmasterworld.com/forum30/29727-6-10.htm).

But why does content give you a great ranking?

I won't go into any further detail about IF Google loves content. I will, however, briefly explain WHY. Google's love affair with content is based on two key attractions:

1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that's the whole reason Google exists - to help people find useful information. The more helpful Google's results, the more traffic (and revenue) it gets.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they're associated with you.

So how can you get free content for your website?

Three words: 'free reprint articles'. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these article away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. "Glenn Murray is an SEO Copywriter and Article Submission Specialist...).

To find free content for your website, simply visit any one of hundreds of 'article banks' on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you're interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).

Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it's absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.

TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more - just do a search for "free reprint articles", "article submission", "article submission site", "submit article", "article submit site", "free articles", or "free content". You may even find a site or list which only deals in articles relating to your particular subject matter.

Why is it free?

Why are these authors giving their articles away? Because it helps the author's own search engine ranking. It's a promotional activity known as 'article PR'. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it's another link to the author's website. Put simply, article submission is a writer's free pass to the top of the search engines. (In this sense, the "PR" in article PR stands for PageRank.)

Furthermore, like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" in article PR stands for Public Relations.)

How do I know if the quality is good?

It's a process of natural selection. The better the article submission, the more often it will be published, so it's in the author's interest to write and submit articles of the highest quality. Of course, this doesn't always happen, but in most cases, you'll be reviewing the articles before you post them anyway, so if you discover one that's not up to scratch, don't use it.

In time, you'll become familiar with the authors who consistently put out good quality content - you may even find enough of them that you don't need to go looking for content from anyone else...

Where do I put the free content?

Most people put the articles in an 'Articles' or 'Resources' section on their website, but you can put them anywhere you like.

How much free content should I use?

As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.

But what about the duplicate content issue?

It's not an issue!

There's a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not.

Whether or not this theory is true is still a hot topic in search engine circles, but regardless, it doesn't affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it's enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.

Conclusion

Free reprint articles are a great way for you to achieve a high ranking. And you don't have to pay a cent! So what are you waiting for?

Happy reprinting!

About the author:
* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.
Circulated by Article Emporium

Duplicate Pages and Search Engines

Most of us been there when it comes to duplicate pages. You may have news, articles from news companies that provide you with the news feed. Or you might have your website designed by third party that uses same tools on all their clients' websites.

But did you know that this duplicate content can lower your search engine ranking? It today SEO driven website world it is important to avoid duplicate content as much as possible.

What are duplicate pages for search engines?

It is obvious that duplicate means same as something else. For search engines it means same exact page, same exact title, keywords etc. Search Engines send their spiders, for example Google's spider is called googlebot, Yahoo has yahoo slurp, to crawl your website for content or information. These spiders look for certain information: What is this page about? Is it relevant to your website at all? etc.

If any of these search engines find same content on a different website, it starts to compare the content. First is looks when this content was indexed and from website it was submitted first to search engines. Than it starts to look for links. Are there any links on these pages that point to same source? This way search engine can determine who is the priority website and assigned a higher rank to that site.

But what about rest of the web-sites? What will happen to them? If you have an articles, news that are duplicate content you website will go lower in search engines. It may take some time until search engine actually visits your website and assigns a duplicate content filter. Search engines will simple filter your website out of their search.

What if you pay a licensing fee for these articles!

The only way for search engines such as Google to understand this, is when you e-mail them and explain about your content. You will need to do a re-inclusion request.

What if you like free articles published on different article sites!

No matter what you do, search engine will hit you with duplicate content, however you can teach search engine about your content.

First, reduce number of articles that you have copied. Get some new fresh well written articles. Make sure that majority of your content is your own and rest is articles.

Second, articles must be related to your field. If you write about real estate, make sure you stick with real estate, finance articles only. Show search engines that you have categories and your readers benefit from these articles.

Third, do a re-inclusion request and wait. In few weeks you should see some movement in your site ranking. If it is not improving, reduce the number of articles again.

With free articles is cat and mouse game all over. It is hard to figure out as how algorithm is set in Google for duplicate content as well as how Google deals with re-produced articles that you can freely post anywhere.

What if you have a website that was designed by third company?

Most website companies use same templates or similar templates. That is they give you and rest of their clients same and exact FAQ pages, About Us pages, etc.

You want to avoid this as soon as possible. Always rewrite these articles by yourself. This way you will create unique pages for your website.

Duplicate content is one of the biggest mistakes many webmasters do when it comes to creating websites. Always try to create your own posts and if you really want to expand your article base, make sure you provide a valuable content to your users, not just another article website.

About the Author:
Martin Lukac, represents EnginePromoter.com, http://www.EnginePromoter.com search engine marketing web-site for search engine optimization and website submission. Promote your website and get top rotating positions on over 250+ search engines, including a niche website submission. EnginePromoter.com also operates http://www.1AmericanFinancial.com and real estate portal http://www.RateEmpire.com
Posted: 27-02-2007
Article Source: ArticlesBase.com

Build SEO Links & Web Traffic With Content Distribution

Many website owners and SEOs (search engine optimizers) believe that trading links is the most effective way to build the hundreds of links necessary for good search-engine ranking. But there's another way to build links that deserves your attention: content distribution.

A time-honored way of getting one-way inbound links to your website is to distribute content, usually articles, for other websites to publish in exchange for a backlink. Most often, the backlink is included in an "author's resource box," which is a brief "about the author" paragraph promoting the author's site.

Content distribution has usually been thought of as a website promotion strategy rather than an SEO or link-building strategy. But there are good reasons for adding content distribution to your SEO toolkit.

SEO Benefits of Distributing Content vs. Reciprocal Linking Alone

* Links come faster. You send an email with your article to a relevant website owner. That's it. No adding links to your site and then checking and re-checking for compliance. That means you can get more links from the time and resources you spend on link-building.

* Links are not always available through reciprocal linking. Many website owners simply refuse to do reciprocal linking. Content distribution is one way to reach this large segment of website owners.

* Links are one-way. Many SEO experts believe that reciprocal links may be "dampened" by the search engines; i.e., they will not help you rank as high as one-way links. Of course, reciprocal links are still valuable, there's a just a question of how valuable they really are.

* Links per page are fewer. Many SEO experts believe that the higher the number of links per page, the less SEO value each link has. When a website publishes an article, the author's backlink is often the only live link to another website on that page.

Distinct Non-SEO Benefits of Distributing Content

What makes content distribution a truly special method of link building is that it's the only method where the non-SEO benefits may even outweigh the SEO benefits:

* Website building. If you create special content for your link-building campaign, you can publish it on your site. As a general rule, the more content your site has, the more search engine traffic it will receive. Just publish the article and get it indexed in search engines before distributing it, which should help you to outrank your republishers in search engines for that same content.

* Traffic generation. The links in distributed content generate traffic in the form of highly qualified leads: people who liked what you had to say. Distributing content gets you traffic even when it doesn't get you a link. If your article gets picked up by a large-circulation email newsletter, you will get a flood of highly qualified traffic.

* Authority. Distributing content is the only linking campaign method that can make the recipient website and its owners appear authoritative. There are thousands of internet gurus who owe their lucrative reputations entirely to the articles they've distributed.

* Mindshare. Distributing articles is the only linking campaign method that can help you spread an idea. This makes article distribution invaluable for launching new products or services.

Drawbacks of Content Distribution

Of course, nothing good ever came easy. Any website owners who are looking for SEO magic beans will be disappointed by content distribution:

* Desired anchor text is not always available. Unfortunately, the content management systems most widely in place today make it easier for website owners to accept content as text rather than HTML. This means that many website owners simply have their content management system convert a URL into a live link, rather than taking the time to code in the anchor text. Still, an experienced content distributor can usually find ways around this problem to make sure that many if not most of the links use anchor text.

* Results are variable. Content distribution is not quite as sure a thing as reciprocal linking. The site that publishes your article has to like not only your site, but also your article. This is especially true for the passively-generated links that come from content clearinghouse websites. But results can vary the other way, too: an article that catches on will yield more links than you ever could have gotten through the same investment in reciprocal linking. In order to minimize the risk of content not catching on with website owners, you should make sure your content is high-quality, and also plan for a large content distribution campaign: the more content you try, the more likely you are to find a winner.

* Requires significant investment. You need high-quality content, expertise in content distribution, and quite a few work-hours to distribute the content and track the results. Of course, the cost has to be weighed against the cost of reciprocal linking, which is also significant. These costs can be mitigated by outsourcing the entire process from soup to nuts to a content distribution specialist. Costs of outsourcing content distribution compare favorably with costs of outsourcing reciprocal link building.

* Requires special expertise. There are numerous newbie pitfalls to distributing content, from improperly formatting articles to writing a bad introductory email to accompany content submissions. You generally have to have done numerous campaigns to truly get the feel for it. Again, this requirement has to be weighed against the real-world requirement of special expertise in other link campaign methods. Again, this drawback can be mitigated by outsourcing your project to a specialist.

In short, there are benefits to both reciprocal linking and content distribution. All things being equal, you should use both. Still, content distribution is the only one method that carries substantial non-SEO benefits as well. Plus, a professionally managed content distribution campaign may even yield greater SEO results than reciprocal linking would for the same investment.

You owe it to yourself or your clients to add content distribution to your SEO-toolkit--before the owner of the next highest-ranking site finds out about it.

About the Author:
Joel Walsh is the owner of UpMarket Content, offering a fully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: http://upmarketcontent.com/website-promotion-package.htm [requested HTML anchor/link text: website content distribution]
Article Source: www.iSnare.com

Outsourcing Your SEO "Grunt Work" To Maximize Profit

When you have a full time online business to run, you see that there are a few problems that can arise that will take up much of your time. When creating a new website, you want to make sure that you can maximize profit from the virtual real-estate by increasing traffic. So, you are sure you need more traffic because you know your site converts its visitors into sales or at least newsletter subscribers. Now it is time for you to use all the strategies that exist to get traffic to your website.

There is one problem now that you have reached that point isn’t there? Everyone has this problem and most people don't know or don't want to admit it and it is that they have no clue what they are doing. Many will say, "I want traffic", but few know how to traffic and how to keep it coming down the road. For this reason exist services that you can outsource you SEO work to. Which one will you choose though?

This is one of the harder questions to answer. Much of this depends on your budget and other factors. How much do you have to spend and what do you want them to do? Do you want them to do everything your site needs to create traffic or do you want them just to help with your article submission?

You have a few basic methods of increasing traffic that should be done by everyone. These methods also happen to be great for SEO. These methods are; article distribution, press release distribution, blog writing, and, forums posting. All of these strategies increase traffic and search engine placement. They also increase links to your website.

Article distribution can be done simple by writing a few articles every week and sending them to article directories like ezinearticles.com. Every article has a link to your site in the signature (or it should) or some way of getting people to come to there website. Every time somebody finds it they will place it in there site with a link to yours. Over time, you will create hundreds of links to your website. The problem is that you have to spend all the time researching and writing and if you do not know how, you will be in trouble.

Press release distribution is similar to article distribution and is overlooked by many internet marketers. This is because most of them don't know how to write news or they don't know were they can be broadcasted. This can be done at prweb.com. Again, every press release has a link on it. The problem arises if you do not understand how to write a press release.

Blogging is an amazing way of increasing links and traffic. Whether your blog is on your site or on another site, every link to your site will add favor with search engines. The content is loved by both people and search engines. The problem is that people don't know how to start a blog or they don't know how to use the anchor text to correctly optimize there websites.

Forum posting and posting on other interactive sites like blogs and yahoo! Answers is another great way of increasing search engine traffic as well as increasing traffic from those websites. This is a very time consuming method of increasing traffic and is supposed to be used gradually to learn and not to spam. Every post has a link to your site.

All of these are great methods of increasing traffic, improving search engine ranking, increasing your "expert" status, and much more. They are all time consuming and if you are running a business, time is money. To optimize your time for more important activities, most successful internet marketers choose to hire a service or freelancer to do the work for them. There are many services to choose from and they range in prices. Some SEO companies chare $1000+ when they are doing jobs for people.

The choice is yours, do you choose to do the work yourself and hope you are doing it correctly, or do you wish to have another, third party, do the job for you?

About the Author:
George Christodoulou
If You Are Searching For A Service That Can Increase Your Sites Traffic, Increase Your Websites Standings With Search Engines And Much More, Please visit, http://www.internetbusiness-tips.com To learn More About Our Blogging And SEO Service For A Very Low Price. Your Site Will Be Taken Good Care Of By One Of Our Amazing Search Engine Optimization Specialists
Article Submitted On: October 17, 2006
Article Source: http://EzineArticles.com/

SEO One-way Web Links: 5 Strategies

With so much talk about search engines putting a damper on direct reciprocal links, the hunt for the elusive one-way inbound link is on.

As someone who works with small business website owners, I've heard just about every inbound-linking scheme there is. In the end, I've only seen five strategies that really work consistently for getting hundreds of links.

Less Effective One-Way Link Strategies

Yet there's perennial interest in alternative linking strategies. They range from bad to OK, but none offer as much potential as the five major ways of getting links.

* Link farms never seem to die. The latest variations try to pass themselves off as viral marketing, but are really a sort of endless pyramid scheme: you link to me, so I link to someone else, who links to someone else, and on and on down the line. Link farms can get you delisted from search engine indexes, so don't even try them.

* Affiliates can provide you with one-way inbound links if you use affiliate software that links directly to your site rather than through a redirect. But many, many affiliates are now placing all their affiliate links in redirects of their own invention, to help protect their commissions from pirates who will simply apply to the program themselves to get a discount.

* Posting to web forums and blogs regularly will get you one-way inbound links, but they'll only have search-engine value a small percentage of the time. Many blogs and bulletin boards use search-engine-unfriendly dynamic file formats, automatically encase links in script, or use robot instructions to prevent spiders from following links.

* Many one-way inbound linking strategies fall into the great-if-you-are-lucky-enough-to-get-it category, such as winning a web award or being featured on a high-PageRank website just for being so great.

* Other one-way incoming link strategies are in the this-will-take-forever-to-get-anywhere category, such as offering to provide testimonials to all your vendors in exchange for a link to your site. (Hint: If you can get more than twenty links that way, you probably need to simplify your supply chain.)

Now, on to the five major ways of getting large numbers of one-way inbound links. Some are better than others, but they all have more potential than some of the more madcapped strategies. Of course, none is a good strategy all on its own. You have to understand all five strategies in order to really gain a distinct advantage in the one-way link hunt.

1. Waiting for Inbound Links

If you have good content you will eventually get one-way inbound links naturally, without asking. Organic, freely given links are an essential part of any SEO strategy. But you cannot rely on them, for two reasons:

* Unfortunately, "eventually" can be a very long time.

* Worse, there is a vicious cycle: you can't get search engine traffic, or other non-paid traffic, without inbound links; yet without inbound links or search engine traffic, how is anyone going to find you to give you inbound links?

2. Triangulating for Inbound Links

Search engines will have a tough time dampening reciprocal links if the reciprocation is not direct. To get links to one website you offer in exchange a link from another website you also control. This would seem to be a mostly foolproof way of defeating the link-dampening ambitions of Google and the rest. If you have more than one website, you probably are already employing this linking method. There are only a few drawbacks:

* You need to have more than one website in the same general category of interest or the links won't be relevant.

* The work required to set up this kind of arrangement and verify compliance is not insignificant. The process cannot be automated to the same extent as direct one-to-one reciprocal linking.

* As with traditional reciprocal links, a very big drawback is that the links are mostly on "Resources" pages that are just lists of links. There's only a small chance of getting significant traffic from these links. Plus, any "Resource" page may well eventually become an easy target for link dampening, if that hasn't happened already.

3. Submitting to Directories

They are the legendary fairy lands of SEO: PageRank-passing, no-fee-charging, and actually well-run directories of relevant links. Yes, they really do exist. An SEO acquaintance tells me he knows 200 good ones just off the top of his head. Plus, there are other kinds of directories: directories of affiliate programs, of websites using a certain content management system, of websites whose owners are members of this or that group, of websites accepting PayPal, etc. etc.

Ah, a link in a PageRank-passing link directory: it's a good deal if you can get it. But let's say you do get links from all 200 such directories and a hundred more from the little niche directories--now what?

4. Paying for Inbound Links

Buying and selling text links on high-PageRank web pages has become big business. Buying good traffic-generating "clean" links is a great alternative to pay-per-click advertising, which confers no SEO benefit. But, there are a number of pitfalls of relying primarily on paid links for SEO:

* The cost of the hundreds of links required for substantial search engine traffic can become prohibitive.

* As soon as you stop paying, you lose your link--you are essentially renting rather than owning, with no "link equity" building up.

* Google is actively trying to dampen the impact of paid links on rankings, as revealed in various patent filings. A website can try to mask the fact that the links are paid, but how well it does that is out of your control.

* Given Google's mission to dampen paid links' effectiveness, paid link buyers have an interest in verifying that a potential paid link partner is "passing PageRank." But identifying appropriate PageRank-passing paid link partners is quite a task in itself.

* Google also has a stated mission of dampening the value of any "artificial" links. Having most of your links on PageRank 3 or higher web pages would seem to be a dead give-away that your links are "artificial," since the vast majority of web pages (note: not necessarily websites, but their pages) are PageRank 1 or lower. Meanwhile, buying PageRank 0 or 1 links would have so little impact on a site's PageRank that it would not be worth the expense.

5. Distributing Content

All of the above four inbound-link-generating methods really do work. But it is the fifth method of getting one-way inbound links that is the most promising: distributing content

The idea is simple: you give other websites content to put on their sites in exchange for a link to your site, usually in an "author's resource box," an "about the author" paragraph at the end of the article.

The beauty of distributing content for links is that the links generally generate more traffic than links on a "resources" page. Plus, your article will pre-sell readers on the value of your site.

The downside, of course, is that it's no small amount of work to create original content and then distribute it to hundreds of website owners. But nothing good ever came easy. And on the internet, one-way inbound links are a very good thing.

About the Author:
[Formatting: for web, please use "website content promotion" as the link's anchor text (visible link text)] Joel Walsh is the head content writer for UpMarket Content. Get more information on website content promotion: http://upmarketcontent.com/website-promotion-package.htm
Article Source: www.iSnare.com

Benefits of Article Distribution

Are you familiar with the benefits of distributing articles? If not, you will want to become educated as soon as possible so that you can start making this service work in your favor.

The biggest question that most people have is how they are going to distribute articles. Fortunately, this answer is quite simple. There are hundreds of articles directories that you can submit articles to; each one offerings its own level of benefits.

Everyone’s experience with article distribution is different. Some people are very successful, and others only get a bit of added exposure this way. But if you decide that you want to put the time into this, you should be able to garner results in no time at all.

Listed below are a few benefits that go along with distributing articles.

1. When you submit an article to a directory, it is going to get placed on the site for the entire internet world to read. In addition, you will be able to add your author bio box to the bottom of the article. This way after somebody is done reading your article they can then visit your site to learn more about your and your services. This is a great way to get targeted traffic to your site.

2. Distributing articles will make you look like an expert in your area; even if you are not as experienced as you want to be. When somebody reads a well written article by you, they will then assume that you know what you are talking about. And the more well respected you are, the better chance you have of garnering additional business.

3. Articles that are submitted to directories can be picked up by other sites as well. This is not always the case, but the majority of the times this is true. So in turn, you could write one good article, and it could then be published on several other sites. Subsequently your author bio and link is also published which means that you are getting even more exposure than you initially thought.

4. Most directories have a way for the reader to choose an author and then see every article that he or she has written. This means that if you submit enough articles, you will begin to get a nice following of people that check back to see your work. Over time these people can grow into clients; this means more money in your pocket.

5. Distributing articles is one of the best ways to market yourself or your business without having to spend any money. The only thing that you have to do is take the time to write the articles. And if you do not want to do this, you can hire somebody to do so for a small fee.

About the Author:
Robert Palmer
To distribute your own articles an receive all the benefits mentioned in this article, go to http://www.articletrader.com/distribution/
Article Source: ArticleWarehouse

The World of Duplicate Content - Use of a Filter

The World Wide Web is like a running race or marathon where websites compete to reach the finish line first. In this case the finish line is higher ranking. And in this race for supremacy it is important to avoid duplicate content and its penalties.

To facilitate the efficient functioning of directories search engines have been armed with content filters. This removes or filters duplicate content from pages it's indexing. And the most hurtful penalty is lower rankings.

Unfortunately, these filters not only catch rogues but web pages that are genuine too. What webmasters need to do is understand how filters function and know what action is to be taken to avoid being filtered out.

When a search engine sends out spiders the filters leave out or sieve:

Websites that feature identical content. And when within a site the webmaster includes many copies or versions of pages to cheat the search engines. Filters are also extremely sensitive to "doorway" pages.

Content masked by different packaging. Known as "scraped content" this duplication of pages with little or no relevant changes falls prey to filters.

Product descriptions featured by e-commerce sites. Most e-commerce sites publish alongside a product the manufacturer's description of the product and this content then appears on zillions of e-commerce sites falling victim to filters.

Articles distributed widely over the net. While some engines are programmed to find the origin of the article there are others who may not be able to source the origins.

Pages that are not duplicates but contain the same core material written by different people.

To get the better of filters you need to:

Use a tool like the Similar Page Checker http://www.webconfs.com/similar-page-checker.php to ensure that the pages in your site are not mirroring content from elsewhere. In case there are other URLS with similar or identical content the tool will reveal them to you and you will be able to make changes in your pages.

Be vigilant and know who has "helped" themselves to your content. By using www.copyscape.com you can determine which websites have stolen or copied your work.

Even if you do use distributed content you can add a commentary or make changes to the page focusing on its relevance to your site. By making any content your own you are making it unique and different and this will ensure that the pages are not filtered by search engines.

Even if you are running an e-commerce site you must include product descriptions that are distinctively yours and not run of the mill.

Lean as much as you can about duplicate content and its dangers. Read the issues that were discussed at the SES 2006 New York Session and other forums. Remember most search engines, Google, Yahoo, or Open Directory Project do not want to be flooded by duplicate content and web pages.

Jake Baillie, President of TrueLocal listed the duplicate content mistakes to be: circular navigation; printer friendly pages; inconsistent linking; product only pages; transparent serving domains; and bad cloaking.

It is important for sites to get high ranking through fair and not foul means

About the Author:
Antony Zimmer owner at My First Dating and Promo Tips sites with much of interesting and useful information.
Content Provider: http://www.my-articles.com

Advice On Optimization Of Texts & SEO-copyrighting

© 2006, Allin4.com Peter Fox

SEO-copyrighting is a creation of texts which meet three requirements:
" Optimization for search systems
" Convenience of perception{recognition} to visitors of a site
" Prompting to activity of readers

Thus very important requirement - a unique interesting content. First of all, it will tell to the robot of the search machine that on your site there is a helpful information, and similar is not present on other sites.

That search robots came on your site is more often and in an index of search systems there were the freshest versions of pages, it is necessary to update is more often them, in fact search robots react to any change of volume of page more quickly. And addition of new pages and duplication of headings of news of a site on the main page is considered even more important and for development of a resource, and for maintenance of high positions in search systems.

Check up, whether all the ways long allocation of keywords in the text on page are used. By the way, the tag of the list "li" too raises weight of keywords. Tags of heading "h1" are better for not abusing, differently such manipulation is classified as a spam.

Instead of tags "i" and "b" it is better to use "em" and "strong", that confirms the lead experiment. That is these tags, unlike "i" and "b", are applied and to semantic allocation, and not just visual. In specification HTML 4.01 recommended w3c, "i" or "b" concern to a font, and "em" and "strong" - to the text.

To allocate the text with other font or color - for search systems has no value (except for a case when color of the text coincides with color of a background).

Together with obligatory attribute alt in a tag of images "img" it is desirable to register attribute title, as in some browsers (for example, Mozilla), in the emerging help to a picture the text from attribute title is displayed.

In the first paragraph the keyword should be obligatory. It is desirable to use it in different cases and to rearrange in word-combinations. And also it is desirable to place keywords in a bottom of page as Google the special attention turns on top and a bottom of page.

For prohibition of indexation of the superfluous text (for example, the menu of navigation, a greeting) it is possible to use a tag . If to operate cautiously and to not close the text useful to the user, it is possible to achieve occurrence beautiful snippets in search delivery.

Switch-off all autoreplacements in text editor MS Word (or in what you use).

About the Author:
Peter Fox is webmaster of many projects http://allin4.com & http://art.you-it-can.com - free article directories. We accept quality articles written by the Web's best authors.
Our Goal is to build a friendly community of the best Writers and Publishers through discussion and training.
http://www.russian-women.you-it-can.com - is the world's largest Russian/American Introduction and Romance Tour Company.
Added: 19 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/37219.html

Search Engine Copywriting Explained

Copywriting in the world of marketing has always been an expensive process and the main aim of the copy is to attract the reader attention and lure him into buying a product or using a particular service. Copywriting in the online world has pretty much the same meaning, but I believe it is slightly difficult, as here the main aim is to not only grab the readers attention but in order to make it more effective, it is also important to make the copy rank well in the search engines, so that the targeted audience actually get to read it.

Search engine copywriting refers to the process, where a copy is written in a way, where it not only reads well to the reader, but also repeats specific target “keywords?within the text, in order for that copy (webpage) to rank well in search engines for those keywords.

Copywriting experts believe it is ideal to have around 300 words on a page with one or two targeted search terms cleverly placed within the text a few times. Along with the text, it is also important to optimize other elements on the page such as the title text, headings, description and keyword tags, and alt text.

Advantages and Disadvantages of SEO Copywriting

Advantages
Long term Rankings: It is believed that this method helps in maintaining SEO rankings for much longer as compared to other optimization techniques, even when search engines change their algorithms. Although many search engine optimization experts believe that this is a myth.

Quality Content: It not only helps in the optimization process, but also helps to have quality and well written content on your website, which is likely to get you returned visitors or referrals.

Disadvantages
Works for Less Competitive Search Terms: It is believed that this technique works best for less competitive search terms. Competitive search terms refer to highly searched keywords such as sex, insurance, credit cards, cars, etc. Although this can aid the optimization process for highly competitive search terms too, but to be competitive other more robust optimization techniques will also be needed.

Does not work for all Sites: Many sites cannot accommodate enough text on them, for e.g. it can be difficult to optimize certain pages/sites which have too many graphics, flash, etc. and little space for content. Many webmasters are not willing to alter the text, as it may affect the aesthetic appeal of the site.

Expensive Process: Search engine copywriters are expensive people, and hence this whole process can be very expensive. They usually charge on per page basis, and the total expense largely depends on how many pages are to be optimized and the number of keywords being targeted. Another reason why it can be expensive is that you have to depend on the copywriter for all further changes to that page, and hence it can become a permanent expense. Making alterations to that page yourself, unless you know exactly what you are doing, can ruin the optimization of that particular page.

About the author:
Daniel Chow
Article by SEO Assistance
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