Showing posts with label SEO and Articles. Show all posts
Showing posts with label SEO and Articles. Show all posts

Thursday, August 09, 2007

How to Generate Quality One way links?

Jack had an amazing idea & started his online business with a vision of making it big someday. But few years down the line Jack is left wondering as to why his business isn’t turning up the way he expected it to!

Mark thinks that he has a better service than his competitors, but still fails to understand why their Balance Sheet figures are running into millions, while his are still in few thousands!

All these puzzling facts make one doubt himself. But my friend, the problem is not with the idea or the service! The problem lies in the promotion strategies. No matter how good an idea or a service is, it won’t be successful unless you put it to the right people in the right manner. Good Web Promotion can do wonders to an average idea; forget what it can do to a good one. Had Jack & Mark adopted the right kind of Internet Promotion strategy, they would have achieved what they wanted to.

Everyone will agree that today’s Web Promotion is dominated by Search Engines, or to be precise, Google. If your site is in the top thirty, for the right “Keyword”, you can be a winner. But how can one make it to the top & stay there for a long time? (Mind you, in this dynamic world called Internet, sticking to your position is as important as getting there!)

The best way to “optimize” your site is through a new “Organic Method of Search Engine Optimization” (SEO) that Google & other search engines just love, generating “Quality One Way Links”. One can generate quality back links by way of “Directory Submission” & “Article Submission”.

Online directories provide you with quality back links, which is precisely what you are looking for. Apart from this, you need to submit your site to the most appropriate category & with a brief description about your business. Thus, they also send targeted audience your way!

Another way of generating quality targeted audience & one way links is by writing quality articles & submitting them to Article Directories! By writing a quality article, you are not just informing your potential customers about your service, but are also sharing your knowledge with them. Again, Article Directories gives you an opportunity to inform people about yourself & also provide a link to your site. This way, people get to know about you & your site. And if your article provides a visitor what he came looking for, you have most definitely found yourself a new client!

Had Jack written an article about his idea & explained his service to his target audience and submitted his site to Hundreds of Search Engine Friendly Directories, he would have been on “Cloud 9” by now. Had Mark written an article informing his potential customers, how his service is better than his customers & also submitted his site to Online Directories, his Balance Sheet too might have run into Millions. To summarize, when you submit your article or your site to various online directories, this is what you get -

1. You generate hundreds of quality back links to your site.

2. People who search these directories may find your article or your sites description interesting & visit your site. Thus you get large targeted audience.

The end result is that your site satisfies all the criterions set by various search engines to have a favorable Rank. You thus reach high positions in search engines & stay there for a long time!

About the Author:
Submit2Please
www.submit2please.com
Article Source: http://www.articles411.com

Wednesday, August 01, 2007

Writing SEO Copy – 8 Steps To Success

We all know that the lion’s share of web traffic comes through the search engines. We also know that keywords and links to your site are the two things that affect your ranking in the search engines. Your keywords tell the search engines what you do, and the inbound links tell them how important you are. This combination is what determines your relevance. And relevance is what the search engines are after.

There’s a lot of information around about how to incorporate keyword phrases into your HTML meta tags. But that’s only half the battle. You need to think of these tags as street-signs. That’s how the search engines view them. They look at your tags and then at your copy. If the keywords you use in your tags aren’t used in your copy, your site won’t be indexed for those keywords.

But the search engines don’t stop there. They also consider how often the keyword phrase is used on the page.

To put it simply, if you don’t pepper your site with your primary keywords, you won’t appear in the search results when a potential customer searches for those keywords.

But how do you write keyword-rich copy without compromising readability?

Readability is all-important to visitors. And after all, it’s the visitors that buy your product or service, not search engines.

By following these 8 simple guidelines, you’ll be able to overhaul the copy on your website ensuring it’s agreeable to both search engines and visitors.

1) Categorise your pages

Before writing, think about the structure of your site. If you haven’t built your site yet, try to create your pages around key offerings or benefits. For example, divide your Second Hand Computers site into separate pages for Macs, and PCs, and then segment again into Notebooks, Desktops, etc. This way, you’ll be able to incorporate very specific keyword phrases into your copy, thereby capturing a very targeted market. If you’re working on an existing site, print out each page and label it with its key point, offering, or benefit.

2) Find out what keywords your customers are searching for

Go to http://www.wordtracker.com and subscribe for a day (this will only cost you about AUD$10). Type in the key points, offerings, and benefits you identified for each page, and spend some time analysing what words customers use when they’re searching for these things. These are the words you’ll want to use to describe your product or service. (Make sure you read WordTracker’s explanation of their results.)

3) Use phrases, not single words

Although this advice isn’t specific to the web copy, it’s so important that it’s worth repeating here. Why? Well firstly, there’s too much competition for single keywords. If you’re in computer sales, don’t choose “computers” as your primary keyword. Go to Google and search for “computers” and you’ll see why… Secondly, research shows that customers are becoming more search-savvy – they’re searching for more and more specific strings. They’re learning that by being more specific, they find what they’re looking for much faster. Ask yourself what’s unique about your business? Perhaps you sell cheap second hand computers? Then why not use “cheap second hand computers” as your primary keyword phrase. This way, you’ll not only stand a chance in the rankings, you’ll also display in much more targeted searches. In other words, a higher percentage of your site’s visitors will be people after cheap second hand computers. (WordTracker’s results will help you choose the most appropriate phrases.)

4) Pick the important keyword phrases

Don’t include every keyword phrase on every page. Focus on one or two keyword phrases on each page. For your Macs page, focus on “cheap second hand macs”. For the PCs page, focus on “cheap second hand pcs”, etc.

5) Be specific

Don’t just say “our computers”. Wherever you would normally say “our computers”, ask yourself if you can get away with saying “our cheap second hand Macs” or “our cheap second hand PCs”. If this doesn’t affect your readability too badly, it’s worth doing. It’s a fine balance though. Remember, your site reflects the quality of your service. If your site is hard to read, people will infer a lot about your service…

6) Use keyword phrases in links

Although you shouldn’t focus on every keyword phrase on every page, it’s a good idea to link your pages together with text links. This way, when the search engines look at your site, they’ll see that the pages are related. Once again, the more text links the better, especially if the link text is a keyword phrase. So on your “Cheap Second Hand Macs” page, include a text link at the bottom to “Cheap Second Hand PCs”. If you can manage it without affecting readability, also include one within the copy of the page. For example, “As well as providing cheap second hand Macs, we sell high quality cheap second hand PCs”. TIP: If you don’t want your links to be underlined and blue, include the following in your CSS file:

Then format the HTML of each link as follows:

As well as providing cheap second hand Macs, we sell high quality cheap second hand pcs.

7) Use keyword phrases in headings

Just as customers rely on headings to scan your site, so to do search engines. This means headings play a big part in how the search engines will categorise your site. Try to include your primary keyword phrases in your headings. In fact, think about inserting extra headings just for this purpose. Generally this will also help the readability of the site because it will help customers scan read.

8) Test keyword phrase density

Once you’ve made a first pass at the copy, run it through a density checker to get some metrics. Visit http://www.gorank.com/analyze.php and type in the domain and keyword phrase you want to analyse. It’ll give you a percentage for all the important parts of your page, including copy, title, meta keywords, meta description, etc. The higher the density the better. Generally speaking, a density measurement of at least 3-5% is what you’re looking for. Any less, and you’ll probably need to take another pass.

Follow these guidelines, and you’ll be well on your way to effective SEO copy.

Just remember, don’t overdo it. It’s not easy to find the balance between copy written for search engines and copy written for customers. In many cases, this balance will be too difficult to achieve without professional help. Don’t worry, though. If you’ve already performed your keyword analysis, a professional website copywriter should be able to work your primary keyword phrases into your copy at no extra charge.

About the Author:
* Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.
Article Source: www.iSnare.com

Sunday, July 29, 2007

Article Submitters - Are They Worth It?

There are both advantages and disadvantages to using article submitters.

Advantages:

- You can submit one article to hundreds or thousands of article directories with just one submission depending on what article submitter you are using. Submitting an article to this many directories, by hand, will take you a long time.

- With the extra time saved using an article submitter, you can develop your website and or write more articles.

Disadvantages:

- With article submitters, selecting the right category can be difficult, because not all article directories have the same categories. This can be a problem, because some directories will delete your article if it isn't submitted to the correct category.

- Another problem with article submitters is that some will not allow you to place hyperlinks in the article body. This is inconvenient, because not all article directories disallow hyperlinks within the article body and these links are often useful to the readers of the article.

I personally do not use an article submitter. I submit my web hosting articles and other articles by hand. The only reasons are as follows: I have not found one that can select the correct category every time for every directory and I like to place hyperlinks within the article body when allowed.

About the Author:
Brian Shoemaker is the owner of the web hosting directory Find-A-Web-Host.com. Find a cheap web hosting plan for your articles.
Article Source: Free Articles Directory

Sunday, July 15, 2007

Essential SEO Tips To Boost Your Search Engine Positioning And Increase Your Online Profits

In very simple terms, search engine optimization (SEO), is the process of making your website site and its individual pages visible and relevant to search engines and search engine users. If you want to successfully earn money at home, it is very important that you understand the basics of SEO.

When you optimize your web site, your making it easier for search engines to find your site and index your content, such that when someone searches for keywords that relate to your website, your site is displayed on the search engines. A well-optimized site is one which people will find easily when they use search engines to look for information. For you to earn money at home online, you will need a high volume of traffic to your website.

If you arent satisfied with the volume of traffic you are getting on your website, its important that you follow these simple steps that will help you improve your search engine ranking and get high volumes of traffic. More traffic to your website means that you'll be able to earn money at home successfully with your online business.

The first step towards search-engine optimization for your site is to know your targeted market and have appropriate content on your website. Although this is a very obvious and simple fact, some people overlook it. In order to earn money at home successfully, your website will need traffic.

Keywords and phrases for your niche and website are important in SEO. Keywords determine the group your site will be listed under in search engines and directories. When web surfers type keywords on search engines, relevant sites will show up. If you have the right keywords, it means that you are increasing the chances of searchers finding your site when they do a search on search engines. You can use many tools to find all the relevant keywords for your website. Once you have these keywords, you increase the chances of your site being found on search engines. The page titles and subtitles for your website are also very important in SEO, and must contain your targeted keywords. If you want to succeed in your earn money at home business, a good understanding of your keywords and phrases is important.

You can improve your websites position on search engines by having content on your site that is fresh, unique and key-word-rich. Search engines crawl of sites with fresh and unique content, and such sites are ranked higher. In order to earn money at home with your website, you must ensure that you have unique and useful information.

Writing and submitting articles and Press Releases can also be very effective in improving your position on search engines. Your articles and PR will have your websites URL, thus you will have many links pointing back to your site. This is useful in improving your sites position on search engines, which will help you to succeed in your earn money at home business.

Participation in relevant forums for your niche is also effective because you can have your signature with your URL in all the posts you make. All these activities basically increase links to your website, which boosts your position on search engines. To earn money at home with your website, you must aim to have many links back to your website.

Blogging is also very useful in improving your SEO, which in turn will help you earn money at home online. The blog posts and articles that you have on your blog must be rich with your keywords. You can also add some links to other web pages on your blog. All this is effective in improving your position and visibility on search engines. The more visible you are on search engines, the more easily you will earn money at home through your website.

The steps outlined above can help you improve the position of your website on search engines and help you earn money at home online. The higher your site is ranked, the more traffic you get.

About the Author:
Jeff Casmer is an internet marketing consultant with career sales over $25,000,000. His "Top Ranked" Work at Home Directory gives you all the information you need to start and prosper with your own Internet Home Based Business.
Posted: 13-02-2007
Article Source: ArticlesBase.com

Wednesday, May 02, 2007

SEO Web Content: Good Writing, Good Business

There's a deadly myth about search engine optimization and writing for the web: that good SEO and good writing don't go together.

As a website copywriter, I hear this myth repeated back to me all the time by new clients and prospects. "Don't bother search-engine-optimizing the content," they say. "Just make sure it is well written and the keywords will flow naturally into the content." Or, they repeat the words of so many self-styled gurus: "don’t write for the search engines, write for the people who will be reading what you write."

If you're one of the people who believe there's a conflict of interest between search engines and humans, you're operating under two misconceptions:

* Misconception 1: you know more about what people want to read on the web than the search engines do.

* Misconception 2: you or your writer will just naturally write the content that people or search engines want, without consciously trying to meet their demands.

Why Search Engines Know More about Your Website Visitors than You

"I want a well-written web page, not a list of keywords." It frightens me a bit when I hear this, since it demonstrates a complete lack of understanding of what search engines do.

A search engine is not simply a massive find function, like the one in the "Edit" menu of Microsoft applications. It does not just pull up any page that has the keyword in it X number of times. If it did, all pages that show up on search engine results would simply contain a list of the keywords.

Ultimately, writing for the search engines means writing for web surfers. Think about it: services like Google thrive on giving people the pages they want to read. If they consistently failed to give people what they wanted, people would stop using them.

What Your Website's Visitors Want to Read

Most of the time, people don't want to read on the web. Reading on a screen hurts the eyes. It doesn't help that a lot of web pages make it harder with text that's too small, backgrounds that are colored rather than white, and lots of extraneous graphics.

Besides, when it comes to reading matter, there is an overabundance of choice on the web, more than any library on earth. Of that, an unfortunate amount isn’t worth reading. Time must be rationed.

In fact, people treat a web page much as a search engine does: they scan it. In particular, they scan it for the keywords they entered into the search engine. If they arrived via a link from another website, they are still looking for words and phrases related to their interest--which are generally the same as the keywords people enter into search engines.

In short, Nobel-prize-winning literature makes bad web content. You have to write specifically for the web. That's why the web hasn't fueled much of a resurgence in the short story or other literary writing, dashing many hopes. Ebook versions of paper books have also disappointed expectations.

Newspapers are the only paper publications that have made a smooth online transition, precisely because they are written in short, to-the-point paragraphs that are easy to scan.

Still Think Good SEO Web Content Makes for Bad Reading?

You've just read almost to the end of a piece of search-engine-optimized web content. This article was optimized for the keywords, "SEO," "search engine," "search engines," "keyword," "keywords," "search engine optimization," and "writing."

The keywords were present in headings and throughout the content. The content itself is easy to scan: paragraphs of one-three sentences, broken up by sub-headings every four paragraphs or so.

Naturally, those keywords are too broad for this page to have a chance of ranking high in search engines for them. But this page will get some of the atypical search keywords that account for as many as half of all searches. So, if someone types in a phrase like, "keyword writing search engine optimized content," this page would have a pretty good chance of showing up.

To be sure, this article is on the long side for a web page. Most people won’t even scan more than 600 words of text; 250-500 is ideal.

But this article is destined primarily to be shown in an email newsletter, where attention spans are longer since people are more confident the source of the content can be trusted to repay their investment of time. Besides, as a well-structured page, it can be split into two or three pages according to the subheadings.

In short, there’s much more to writing well for the web than just writing well. If you’ve had enough sense to have your web content written professionally, have enough sense to take the advice of most website copywriters: search-engine-optimization for keywords and good web writing are the same thing.

About the Author:
Joel Walsh is a professional content writer and founder of UpMarket Content, whose site offers information on getting great website content: http://upmarketcontent.com/website-content [When posting on the web, please hyperlink this text as the visible anchor text: "website content"]
Article Source: www.iSnare.com

Tuesday, May 01, 2007

Free Website Traffic in 90 Minutes

Here is a website traffic strategy that takes less than 90 minutes to implement, but generates free website traffic on an ongoing basis - potentially for years.

It operates on the principle that "long tail" keywords have very low competition, so your ability to rank on the first page of the search results on Google, Yahoo and MSN is not only easy, but fast as well.

Here is how you do it:

Use a keyword research tool like Wordtracker.com to research keywords related to the topic of your website. Use their "competition search" function in order to find out the number of competing websites on Google. (For more details on how to do this, click the link at the end of this article for a free resource guide.)

Browse through the keyword results and look for keywords with a predicted 24-hour search volume greater than 10, but with a "google" competing pages count of less than 1000.

Why a competition rate of 1000? Isn't that a lot? Well surprisingly enough, the number of supposedly-competing pages is not really representative of the true number of pages actively trying to rank high for any given term.

The number simply represents how many web pages happen to contain the particular keyword phrase we're looking at. In fact, taking any given competition number, probably as few as 1% of those web pages are actively trying to rank high for that keyword. That means that if there are 1,000 web pages bearing a particular keyword, only perhaps 10 of them are actively competing for it.

Thus with fewer than 10 active competitors, the prospect of ranking on the first page (i.e. the top 10) of search results is very good.

Let's look at an example.

Suppose we do some keyword research for the keyword phrase "dog food." Wordtracker shows that there will be a predicted 1358 searches every day for that term. However, there are 1.6 million competing web pages. For sure, ranking on the first page for that term could be a "home run" in terms of traffic, but there would be an enormous amount of competition for that first page. Even 1% of 1.6 million is still 16,000 active competitors.

The chances of outranking 15,990 of them are slim to none. This is a polite way of saying that shooting for that particular term is a gigantic waste of time. The predicted search volume of 1358 searches per day is a red herring. It's distracting. It's irrelevant. It only matters to the top 10 web pages, and that isn't going to be you. So don't let it sway you into wasting time targeting that keyword.

Instead, consider some of the "long tail" keyword phrases, their predicted daily search volume, and their competing web pages:

"top ten dog foods", 88 searches/day, 1040 competing web pages
"hypoallergenic dog food", 86 searches/day, 539 competing web pages
"best dog foods ranked", 86 searches/day, 1010 competing web pages
"best dry dog food", 70 searches/day, 511 competing web pages
"dog raw food diet", 68 searches/day, 333 competing web pages
"recipes for homemade dog foods", 67 searches/day, 110 competing web pages

And the list goes on. And on.

So, just for these 6 terms alone, there are an estimated 465 searches per day. If you could rank on the first page of the search results, how much traffic do you think you'd get? Well clearly it would depend on whether you were in the first one or two spots, or lower down the page. But assuming just 10% of the searchers visited your website, that's still 46 visitors per day just by targeting 6 achievable keywords.

Think how much traffic you'd get if you targeted 60. Or 600.

But before we get too carried away, we have to talk about two more steps. Knowing what keywords to target is crucial, but actually doing the work to compete for them is what makes everything work.

First, you need to create a web page on your website that caters to the desired term. Your best results will come if you "theme" your website, so that all the web pages that talk about dog food, for example, link only to other pages that talk about dog food, and not to any other topics or websites.

Then on the specific page in question, you need to create some content. Not necessarily a huge amount - but some. You need to include the keyword phrase you are targeting in the Title tag of your web page, and again a number of times in the text on your web page. Don't over-do it, but just write naturally using your keyword whenever it makes sense to do so.

Don't over-think your web content. It's important, but not critical. The really important bit comes next.

Write an article. Make it 400-600 words and write it "about" whatever keyword phrase you want to target. At the end of the article, you have a "resource box" in which you can place a link back to your website. Instead of merely linking to your domain name, link directly to the keyword-specific page you just created. And when forming the link, ensure that the keyword phrase appears in the text of the link (called the "anchor text").

Then distribute your article to article sites around the Internet. You can submit it to sites like ezinearticles.com and isnare.com for good exposure. You can also sign up for a service such as articlemarketer.com for maximum exposure.

Over the coming weeks, your article will be picked up by dozens - perhaps hundreds - of websites, all linking back to your new web page. It won't be long before your new web page rockets to the top of the search engines.

So, how much of your time does this whole operation take? It depends. Probably less than 90 minutes. Keyword research takes about 10 minutes, writing web page content about 20 minutes, and writing and distributing a short article about an hour.

Of course, it won't be long before you'll want to hire out the task of article and content writing. This way you'll get far more web pages done because you'll have other people doing the work. Elance.com or rentacoder.com are excellent venues to find writers who will create content and articles for you for between $5 and $10 per article.

This strategy is tremendously scaleable and can bring you an enormous amount of free website traffic. It has brought success to many an Internet marketer, and it will for you too if you simply follow it. There are new keywords and phrases being used every day as new products are invented and new ideas become popular. This means that the supply of achievable "long tail" keywords will never be exhausted and you can have as much free website traffic as you want.

About the Author:
Jason Jantzi has used SEO to promote over 50 digital products online. Download his free blueprint showing 130 key tools from how to create digital products in under an hour to search engine optimization reviews.
Posted: 27-02-2007
Article Source: ArticlesBase.com

Sunday, April 29, 2007

4 Sure-fire (And Free) Inbound Linking Strategies

Getting other websites to link to yours is one of the most time-consuming and essential tasks that any Internet marketer must face. Linking campaigns can be boring, repetitive, and, if done correctly, incredibly successful!

Within the Internet marketing world we call these links to our websites "Inbound Links", and they are important to your website for two reasons:

1. Inbound links bring traffic – whenever a website has a link to yours, a certain percentage of their traffic will visit your website. The amount of traffic each link generates is usually quite small, but as you build more and more links, the number of visitors can become significant.


2. Inbound links increase search engine awareness – the more links the big 3 search engines (Google, Yahoo, and MSN) see pointing to your site on the Internet, the more important they assume your website is. A website that has 10,000 inbound links will typically be ranked higher for it’s keywords than a site with only 20 inbound links.

There are many ways to get inbound links. Some cost money, and some are more effective than others. Following are 4 sure-fire methods of getting zero-cost inbound links. Implementing these will certainly help to improve traffic to your website.

Submit to Website Directories

Whenever I launch a new website, the first thing I do is register it on the web directories. Now, there are thousands of directories on the Internet, but only about 250 actually get traffic and count from a search engine optimization standpoint. Compiling the list was a painstaking process, but now that we have it, we’re able to really boost a new website into Google’s index pretty quickly.

You can submit your website to the free web directories, or you can have a service do it for you for. I will tell you that it is a boring and repetitive process to do yourself, and can take several days to a week to do 250 submissions.

Some web directories will offer enhanced listings for a small fee (usually under $20). These enhancements can be worth the money if you feel pretty sure your website will get valuable exposure or additional ad space included in the deal.

A few good website directories are: http://www.profitchoice.com/webdir (ours), http://www.dmoz.org (open directory project), and http://www.buzzle.com.

Submit Content to Article Directories

If you produce an online newsletter, then a really great way to get more exposure for your website is to submit your articles to online article directories. This process can be monotonous, but well worth the effort. Over time, I have compiled a list of about 100 article directories that do a good job of providing SEO-friendly links and decent turn-around time on their review cycles.

When you write an article for the article directories, you want to make sure that it is informative and newsworthy. Sales pitches are usually discarded before they are published, so make sure your content is valuable to a website publisher before you take the time to submit it. A couple good article directories are http://www.ezinearticles.com and http://www.goarticles.com.

RSS Feeds and Blogs

In addition to submitting your articles to article directories, why not create an RSS feed out of it as well? In addition to article syndication, Blogs are another form of content syndication that uses essentially the same format for distributing your content on other websites.

Once your feed is listed on the distribution sites, they will rescan your feed every few days and update the information in their databases. The beauty of RSS is that you don’t have to resubmit every time you add a new article.

A great piece of software that I use is called Feedforall (http://www.feedforall.com/). It helps you to create your RSS feed. All you have to do is paste your article information into the system, and it generates the XML for you. Last I checked, they have a free trial and the software costs about $40 to buy.

Your RSS feed can be distributed through a number of distribution sites. A few to get you started are: http://www.feedburner.com, http://www.syndic8.com, http://www.completerss.com.

Press Releases

One of my favorite methods of generating traffic to a website is through the use of press releases. Press releases can be free to create and distribute, and if a major media outlet picks them up, you can get a ton of traffic pushed into your site very quickly.

It is not unusual at all for a typical well-written press release to be picked up by hundreds or even thousands of other websites. The trick is to put out press releases regularly and make sure each one is newsworthy.

A great place to start is PRWeb’s website (http://www.prweb.com). They offer a free distribution service, or you can pay extra for their enhanced service that gets you better exposure to the search engines.

Getting Inbound Links Is Easy

In short, getting good quality inbound links to your site is pretty easy to do if you focus your efforts on activities that are most likely to succeed. Submitting your website and article content to directories and syndication services is an easy way to get links placed on thousands of websites very quickly.

To get more in-depth information on these and other Internet marketing techniques, visit http://www.profitchoice.com/7days and download our free online course, "7 Days to Website Success". The course provides detailed instructions and lists of websites you can use to dramatically improve your online results in just seven days.

About the Author:
Matthew Coers is an Internet marketing expert. His website, ProfitChoice.com contains FREE video tutorials and online courses designed to help entrepreneurs build a website and make money online.
Article Source: http://www.articles411.com

Saturday, April 28, 2007

4 of the Top 5 Search Engine Benefits to Article Marketing

You've probably heard by now that article marketing can help you build links back to your site.

But there's a lot more to it than that. Articles aren't only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that's what we'll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let's start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you're not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Of course, over time, this effect may be adjusted and partially dampened so that articles that are just being submitted to resources with no editorial process will count less than those that don't undergo this process. So make sure you're not submitting junk content for the purpose of linking alone.

2- Article Resource Box Links Back to You Are Relevant

If you write articles that stay on the topic of your site, the page where your article appears is more effective as a page that links back because it is more relevant. Again, depending on the search engine, the more topical the environment where you are linked, the more credit your site gets for the link itself, particularly if you're submitting to an online directory which allows you to make better use of linking.

There are a few little changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other.

3- Many of Your Articles Appear on Pages with High Google PR

If you take a look at your Google Site Information page, you'll probably notice that Google seems to pick up only sites that have high page rank under the listing for sites that link to you.

Then, of course all the sites that use the text of your site URL, hyperlinked or not, can be found under the last setting for sites that contain your link.

Google Page Rank is typically not something to get in a frenzy over, but it does have an importance that can affect your bottom line for two main reasons.

First, on the occasions that Google Page Rank can help you get better search engine positioning, the process of being linked from these sites can help bring you more targeted traffic, which can lead to more sales. Again, this has to be part of an overall strategy, not your sole reason for submitting articles.

Second, if links from sites with higher page rank get are being spidered more frequently than your site, your link on these sites can also get crawled faster. If you have unique content on your site, this can give you a competitive edge when your content gets included more rapidly.

4- These links back to your site are permanent.

That means that instead of buying a link on a site that appears there for three months and disappears, you are getting a free, topically relevant link pointing back to your site that may be archived, but not dropped.

Over time, if you submit articles on a regular schedule, each effort towards publication is building on previous exposure, helping you brand yourself and your company, as well as build a strong link campaign pointing back towards your site that is free.

As the quality of your articles improve, you can also get qualified leads from the process, an increase in traffic and sales, and publication in resources who have stronger brands than you do, which you may then leverage for additional exposure.

Just remember, the search engine benefits of promoting your site with articles represent only the tip of the iceberg. With articles you can also brand yourself, use your knowledge to establish yourself as an expert, network, develop relationships and increase your leads, sales and traffic.

Copyright 2005 Tinu AbayomiPaul

About the author:
Tinu AbayomiPaul
What is the Fifth Search Engine Benefit to Article Marketing and Promotion? Find out in the free e-course on Article Promotion at: http://www.freetraffictip.com/2-article-marketing/tips-am2.php
Circulated by Article Emporium

Monday, April 23, 2007

Solutions for 50 Backlinks with PageRank greater than 2

Today, no one can deny the importance of backlinks in Search Engine Optimization, especially in Google Optimization. In this article, you can find some solutions for the goal of 50 backlinks with PageRank greater than 2 for new websites. When this goal is archived, I'm totally sure that the pagerank of your website will be boosted to at least 3 in the next update of Google.

There are two main solutions for this goal:

- Finding links on our own, not spending money.

- Buying text links (backlinks).

1. Finding links on our own, not spending money

*Methods in this solution include:

- Find relevant, quality websites and request for link exchanges.

- Submit to quality directories.

- Submit testimonials on websites where you have purchased any services or products.

- Write articles or posts to submit to other websites, blogs, press and forums.

*Pros in this solution:

- No money.

- Robust, stationary links.

- Accepted by search engines.

*Cons in this solution:

- More time and efforts.

- Two-way links (reciprocal links).

- Difficult to determine the time to achieve goal.

*References for this solution:

- Link Exchange programs: linkalizer.com, linkmarket.net, freelinkcentral.com

- Automatic link exchange programs: belinked.info, onewaytextlinks.com, build-reciprocal-links.com, linkdash.com

- Quality Directories: businesspages.org, a2z-free.com, alphabiz.org

- Article Directories: goarticles.com, articlealley.com, article99.com, ezinearticles.com

*Tips:

- You can find more sites for link exchange from studying your competitors' link popularity. Use search engines to perform this check, the keyword in many cases is: link:your_competitor_url.

- When visiting some directories, pay attention to Directory category. You may find the others directories there. For example, in Directory category of businesspages.org, you can find some other good Australian directories.

*Estimated time: 2 months

2. Buying text links

*Methods in this solution include:

- Buy text links (backlinks) directly from sites (in case they don't accept link exchanges)

- Buy text links from text link brokers.

- Buy text links from link auction sites.

- Pay fee to be included in big, quality directories (Yahoo, Overture, LookSmart...)

*Pros in this solution:

- Less time and efforts to get links.

- One-way links (better than reciprocal links)

*Cons in this solution

- Money. We must pay fee every month (or year) for some links.

- Buying text links (many in the same time) from text link brokers isn't encouraged by search engines. They can penalize us.

- Some links are volatile (not permanent).

*References for this solution:

- Advertising on sites: iwebtool.com/pagerank_checker (PR5 - $10.00 per month)

- Text link brokers: textlinkbrokers.com (5 Permanent Links PR0 – PR4: $175 /month), textlinkpopularity.com (10 Links from PR 3 Pages: $150 - Pay only once for permanent links - no recurring charges)

- Link auction sites: linkadage.com

- Big, quality directories: Yahoo! Directory (1 link - $299/year - your site will be reviewed first)

*Tips:

- When buying links from brokers, be sure that you can preview the pages in which your link will be included. Besides the PageRank, there are other factors to take into consideration such as: relevant links in this page, how many links in that page, whether your link is static, ...

*Estimated time: 1 week (some directories need more time to review our request)

3. Conclusion:

It seems that the goal of 50 backlinks with PageRank greater than 2 for new websites is not an easy one. Improving link popularity is a long, patient but obligatory process. It's up to you to decide which solution is better or the combination of these two ones.

About the Author:
Article by Mike Pham of www.TopTrafficWholesaler.com . We offer free search engine submission and effective Internet advertising services.
Article Source: http://www.articles2k.com

Thursday, April 19, 2007

Highly Effective Web Techniques for Free Traffic Array Generation

If you have a Web site with SEO there is no useful for that site, If you do SEO for that site then only you will get benifits from that site. Why you pay more amounts for PPC or Adwords. If we your site was optimized then no need of PPC and Adwords, many big companies are taking more amount for SEO, But Inspire IT India is one taking few amount for SEO and giving quality SEO for the customers with in time. Many people are benifited by this company and they are getting more business. Why don't you try one time for your site. Inspire IT India people also avalable maxtime to chat with you and giving suggestion online. If you want SEO for your site then ask.

We all know that traffic is the most essential thing for a successful Internet business company. There are a lot of reliable ways to jumpstart your traffic flows, though most of them would cost some money.

1) Free Pay Per Click (PPC) Advertising

The Adwords by Google, Yahoo's Overture and many other PPC search engines provide great sources of targeted Internet. They are very truly popular among web marketers.

Here are the good news, there are dozens of PPC search engines who will give you up to $100 in free credits to prove that pay per click advertising will work for you. To claim your credits all you need do is visit the various engines and web directories and sign-up. There are no catches and it won't cost you anything except your time.

2) Use Profitable Keywords Or Keyword For Your Site's Content

Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword rankings to give away relevant search results. Try to employ the most profitable (higher demand) keywords at your site content. You could write your own content. If you're writing content on yourself you have to make it more entertaining as well as informative.

In doing so, you can get high rankings in search engine results and strong incoming traffic without any costs.

3) Exchange Links With Partner Sites

Another good idea is trading links with partner sites. Exchanging or trading links with other sites, both of them could benefit. When one site features another sites link, they will provide one another with the traffic they both generate.

The efforts are doubly beneficial because it seems like both sides are working to generate doubly enhanced traffic. The more links exchanged with more sites the more traffic could be expected.

4) Write Articles and Publish, Join Forums, Blogs Them Across The Internet

There are a lot of sites that offer free submission and posting of your articles. You'd better to submit articles to sites containing the same subject that your site deals in. If you sell computers write press releases and articles about computers and computer parts.

When people find in your article something of interest, you have good chances of following the track by finding out where the article originated. It lasts for you just to a attach a brief description of your site or service at the end of the article and to include a link.

You can take advantage of online forums, blogs and web communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the goods or services that you represent or offer.

To Contact: info@inspireitindia.com.

About the Author:
Inspire
Are you looking for Seo Company? The Inspire IT India is one of the best SEO company in India provides SEO services, web site designing, online promotions, internet marketing, web promotion services with reasonable price in Hyderabad, India.
http://www.inspireitindia.com
Posted: 05-03-2007
Article Source: ArticlesBase.com

Saturday, April 07, 2007

Website Promotion – Writing Articles May Be Better Than Hiring SEO Firms

It is a well-known fact that a key to obtaining a good search engine position is having a lot of other Websites link to yours. The quantity is important, and the quality is important, too. A link to your site from Amazon.com is regarded by the search engines as more important than a link from Never-Heard-Of-It.com. How can someone with a fairly new Website obtain links from other sites? Quite easily, as it happens. Write articles about your Website’s topics and publish them on the Web. It is easy to do, it provides fairly fast results, and it is less expensive and safer than if you hired a company to promote your Website for you.

Writing articles is easy. Just find a topic that relates to your Website and write what you know about it. Offer informative tips, information or other factoids that may interest the public about your topic. It need not be long; 250-500 words is just fine. At the bottom of your article, you may include a brief bio about yourself and you may include a link to your site. The next step is to search for “submit free content” in your favorite search engine. You will find many sites that accept articles from anyone who wishes to contribute. You usually publish an article by simply cutting and pasting into an online form. The Website where you publish your article shares your article with other sites that wish to republish them. Each time this happens, you’ll get another link back to your Website. It only takes a minute to publish an article, and I have seen additional links back to my site in as little as 12 hours! It works, and it’s free! The more articles you write, the more the links to your Website will propagate throughout the Internet.

But what about hiring a search engine optimization (SEO) company? Can’t you hire someone to promote your site for you? Yes, you can. These companies will modify your site to make it more search engine friendly, and they may recommend some other promotion techniques, such as pay-per-click advertising. Depending on your financial situation and the amount of free time you have, such companies may represent a good investment. Unfortunately, there are also unscrupulous Website promotion companies out there, and there seem to be more of those than legitimate ones. I got a call just last week from one such company that promised to place my Website at the very top of the first page of Google’s search results. They also promised to provide thousands of links to my site. I declined their offer, but did some research on the company. What I found is that they have done business under three different names in the last year, they’ve used hidden link, hidden code and other techniques that search engines don’t like, they’ve built Web pages that plagiarize from other sites and they’ve done work that results in their clients being blacklisted from the major search engines.

These things weigh heavily against their promise of having thousands of links that point to my site. I see no reason to pay thousands of dollars for a service that may obtain links for me or may get my site blacklisted on the major search engines. I’d rather save my money and obtain the links myself by writing and publishing articles. It’s safe, fast, and inexpensive. And it works.

About the Author:
©Copyright 2005 by Retro Marketing. Charles Essmeier is the owner of Retro Marketing, a firm devoted to informational Websites, including http://www.End-Your-Debt.com, a site devoted to debt consolidation and credit counseling, and http://www.homeequityhelp.net, a site devoted to information regarding home equity loans.
Article Source: www.iSnare.com

Wednesday, April 04, 2007

Get a top 10 ranking without paying a cent

If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it for you, but that takes a lot of money. If only there was another option...

What if you could get your content for free? And not just a little bit of content; a lot! What if you could get an almost unlimited supply of keyword rich, expertly written content, specific to your subject matter, absolutely free of charge? Would you snap it up and upload to your site in an instant? Of course you would! Well here's the good news: you can! Read on to find out how you can get a top ten ranking in the search engines without paying a single cent...

Yes, content gives you a great ranking

Content is king. This is widely acknowledged as fact, but if you need further convincing, consider the following two points:

Point 1 - In Google's own words, one of the keys to a high ranking is to "create a useful, information-rich site" (from “Google Information for Webmasters” - http://www.google.com/webmasters/guidelines.html).

Point 2 - Google insider, codenamed 'Google Guy', advocates a list 26 steps to building a high ranking site. Step 5 of the list says, "build one page of content and put online per day at 200-500 words" (from Brett Tabke's "26 steps to 15k a Day" - http://www.searchengineworld.com/misc/guide.htm, advocated by Google Guy in a WebMasterWorld QA session - http://www.webmasterworld.com/forum30/29727-6-10.htm).

But why does content give you a great ranking?

I won't go into any further detail about IF Google loves content. I will, however, briefly explain WHY. Google's love affair with content is based on two key attractions:

1) Google loves sites with a lot of content because it assumes they provide a lot of useful information. And remember, that's the whole reason Google exists - to help people find useful information. The more helpful Google's results, the more traffic (and revenue) it gets.

2) Google loves sites that have a lot of links pointing to them because this means other webmasters hold your site in high regard, and Google assumes this means the content is useful. And naturally, if you create a useful site, other webmasters will link to it because this makes them useful to their visitors (thereby developing site loyalty), and they gain credibility and authority because they're associated with you.

So how can you get free content for your website?

Three words: 'free reprint articles'. There are hundreds of thousands of people out there writing high quality, helpful, informative articles on virtually every topic imaginable, then giving these article away to any webmaster who wants to publish them on a website. In exchange for the article, the author asks only that you retain the author bio at the end, complete with all links (e.g. "Glenn Murray is an SEO Copywriter and Article Submission Specialist...).

To find free content for your website, simply visit any one of hundreds of 'article banks' on the Internet such as http://www.ezinearticles.com, http://www.goarticles.com, or http://www.articleblast.com. Browse or search for the subject you're interested in, then take the article(s) for free. There is absolutely no charge. Some of these sites will even send a regular stream of articles direct to your website (using RSS).

Alternatively, you can sign up to any number of article distribution lists and get articles delivered direct to your email inbox. Again, it's absolutely free! Some of the better known distribution lists include http://groups.yahoo.com/group/article_announce, http://finance.groups.yahoo.com/group/Free-Content, and http://groups.yahoo.com/group/Free-Reprint-Articles.

TIP: The article banks and distribution lists mentioned above are just the tip of the iceberg. There are hundreds more - just do a search for "free reprint articles", "article submission", "article submission site", "submit article", "article submit site", "free articles", or "free content". You may even find a site or list which only deals in articles relating to your particular subject matter.

Why is it free?

Why are these authors giving their articles away? Because it helps the author's own search engine ranking. It's a promotional activity known as 'article PR'. As explained above, Google loves sites with lots of links pointing to them. Every time their article submission is published, the author gets another link to their website. In fact, if the article is really good, it may be published hundreds of times. And each time, it's another link to the author's website. Put simply, article submission is a writer's free pass to the top of the search engines. (In this sense, the "PR" in article PR stands for PageRank.)

Furthermore, like traditional public relations, article PR also conveys a sense of authority because your articles are widely published. And because you're proving your expertise and freely dispensing knowledge, your readers will trust you and will be more likely to remain loyal to you. (In this sense, the "PR" in article PR stands for Public Relations.)

How do I know if the quality is good?

It's a process of natural selection. The better the article submission, the more often it will be published, so it's in the author's interest to write and submit articles of the highest quality. Of course, this doesn't always happen, but in most cases, you'll be reviewing the articles before you post them anyway, so if you discover one that's not up to scratch, don't use it.

In time, you'll become familiar with the authors who consistently put out good quality content - you may even find enough of them that you don't need to go looking for content from anyone else...

Where do I put the free content?

Most people put the articles in an 'Articles' or 'Resources' section on their website, but you can put them anywhere you like.

How much free content should I use?

As much as you want or as little as you want. It all depends on your needs and the needs of your audience. If your audience expects that at least some of your site is original content, then give it to them.

But what about the duplicate content issue?

It's not an issue!

There's a lot of a talk about how Google penalizes duplicate content. The theory is that when the majority of the content on two separate webpages (on different sites) is the same, the one with the higher PR will be shown and the other one will not.

Whether or not this theory is true is still a hot topic in search engine circles, but regardless, it doesn't affect people publishing free-reprint articles. When you publish the article, just make sure you have unique content around it. Generally, it's enough to have your own unique introduction to the page (which may be common to all pages), and your own navigation elements, headers, footers, sidebars, logos, images, etc.

Conclusion

Free reprint articles are a great way for you to achieve a high ranking. And you don't have to pay a cent! So what are you waiting for?

Happy reprinting!

About the author:
* Glenn Murray is a website copywriter, SEO copywriter, and article submission and article PR specialist. He owns article submission service Article PR and copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details, more FREE articles, or to download his FREE SEO e-book.
Circulated by Article Emporium

Friday, March 23, 2007

Duplicate Pages and Search Engines

Most of us been there when it comes to duplicate pages. You may have news, articles from news companies that provide you with the news feed. Or you might have your website designed by third party that uses same tools on all their clients' websites.

But did you know that this duplicate content can lower your search engine ranking? It today SEO driven website world it is important to avoid duplicate content as much as possible.

What are duplicate pages for search engines?

It is obvious that duplicate means same as something else. For search engines it means same exact page, same exact title, keywords etc. Search Engines send their spiders, for example Google's spider is called googlebot, Yahoo has yahoo slurp, to crawl your website for content or information. These spiders look for certain information: What is this page about? Is it relevant to your website at all? etc.

If any of these search engines find same content on a different website, it starts to compare the content. First is looks when this content was indexed and from website it was submitted first to search engines. Than it starts to look for links. Are there any links on these pages that point to same source? This way search engine can determine who is the priority website and assigned a higher rank to that site.

But what about rest of the web-sites? What will happen to them? If you have an articles, news that are duplicate content you website will go lower in search engines. It may take some time until search engine actually visits your website and assigns a duplicate content filter. Search engines will simple filter your website out of their search.

What if you pay a licensing fee for these articles!

The only way for search engines such as Google to understand this, is when you e-mail them and explain about your content. You will need to do a re-inclusion request.

What if you like free articles published on different article sites!

No matter what you do, search engine will hit you with duplicate content, however you can teach search engine about your content.

First, reduce number of articles that you have copied. Get some new fresh well written articles. Make sure that majority of your content is your own and rest is articles.

Second, articles must be related to your field. If you write about real estate, make sure you stick with real estate, finance articles only. Show search engines that you have categories and your readers benefit from these articles.

Third, do a re-inclusion request and wait. In few weeks you should see some movement in your site ranking. If it is not improving, reduce the number of articles again.

With free articles is cat and mouse game all over. It is hard to figure out as how algorithm is set in Google for duplicate content as well as how Google deals with re-produced articles that you can freely post anywhere.

What if you have a website that was designed by third company?

Most website companies use same templates or similar templates. That is they give you and rest of their clients same and exact FAQ pages, About Us pages, etc.

You want to avoid this as soon as possible. Always rewrite these articles by yourself. This way you will create unique pages for your website.

Duplicate content is one of the biggest mistakes many webmasters do when it comes to creating websites. Always try to create your own posts and if you really want to expand your article base, make sure you provide a valuable content to your users, not just another article website.

About the Author:
Martin Lukac, represents EnginePromoter.com, http://www.EnginePromoter.com search engine marketing web-site for search engine optimization and website submission. Promote your website and get top rotating positions on over 250+ search engines, including a niche website submission. EnginePromoter.com also operates http://www.1AmericanFinancial.com and real estate portal http://www.RateEmpire.com
Posted: 27-02-2007
Article Source: ArticlesBase.com

Thursday, March 01, 2007

5 Incredible SEO Tips That Never Fails

The term SEO is very familiar to anyone who knows what online business is and what it is all about. There are many people and many institutions that have unbelievable achievements to their name. But all these achievements will come to a naught if there is no authority to officially recognize this amazing feat. So is the case in online business and marketing. Any feat achieved by an online site on the web must be recognized by search engines to be taken seriously in the internet. SEO tips are the sources through which you can make search engines sit up and take notice of your site.

SEO tips are the methods by implementing which you are sure to attract the attention of major search engines. Yes, you may have the best looking website with amazing text and content, but what is the use if no one has any knowledge about your site. If you have a site running on the web and major search engines do not have inkling about your site, then what is the use of having such a site? I have found out and compiled a list of 5 incredible SEO tips that are guaranteed to help you in making search engines notice your site on the web.

First and foremost you must make sure that you know what SEO also known as search engine optimization is all about. How can you ever go about doing something about which you have no knowledge? So first of all equip yourself with all things that you can about optimization on the web. There are different ways that you can use for making major search engines take notice of your online site.

Blog building is one method that has been very successful for optimizing a site on the web. For this first you will have to create a database of websites with which you can exchange links and build up a chain, so that your site is visible everywhere on the web. While building up the database make sure that you search and find out those sites that are relevant to your site and product which you are selling on the web.

Do proper keyword research. One good way of finding out proper keyword for a site is by thinking what words are most likely to be used by visitors for searching information about the product and service that you are offering to them for sale. There are also some keyword selection tools that you can use for finding out relevant keywords. Wordtracker, overture, digital point forum are some of the major keyword tracking tools.

Writing title for each page of you site is also a good way of going about attracting search engine bots. The title of a webpage contains the relevant keyword and keyword phrases. The title is also important from the visitor point of view. So if you visit a site and want to know what the site is all about and also its relevance by viewing the title of the page through the source code.

Writing articles using the keyword of your site is also a good way for optimizing your site on the web. You can write articles and publish these articles in different article sites. This is also a great source for you help in spreading the link of your site on the World Wide Web. Articles are also a great source of information to online visitors.

Read all the above mentioned SEO tips very carefully. Implement them in your site and I am sure you will very easily be able to optimize your site in major search engines on the web. And once you have optimized your site on the web, your business can grow by leaps and bounds.

About the Author:
Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization, Affiliated Marketing,search engine marketing and Website Marketing.To get his expert advice for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com
Added: 29 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/38076.html

Thursday, February 15, 2007

Beat Google’s Dampening Link Filter With SEO Articles

Most Search Engine Optimization (SEO) experts agree that links back to your site have a great impact on your ranking in the major search engines. Think of it like an election; your site is a candidate and every link to your site is a vote. Of course, it was never quite that simple (high ranking, relevant sites have more voting power) but now it may have gotten even more complicated.

The Dampening Link Filter

It seems that Google may have introduced something called a “Dampening Link Filter” into its indexing algorithm. I’ll give you a layperson’s overview of this filter, but for more intimate details, check out http://www.webpronews.com/insiderreports/searchinsider/wpn-49-20050407GooglesNewLinkFilter.html#google.

More and more people are realising the importance of links back to your site (or “backlinks”). For some time, companies have been engaging in all sorts of link campaigns designed to generate thousands of backlinks. Many of these campaigns haven’t really paid too much attention to the context or lifespan of these links. And Google knows it. Because these campaigns are designed to artificially generate the perception of a site’s importance – to trick the search engines into thinking they’re important – it’s been suggested that Google has decided to put an end to it. Apparently, there’s evidence to suggest that Google has introduced a new link filter to dampen the effect of new backlinks. So if your link generation campaign has just created 500 links in a day from seemingly irrelevant sites, Google will suspect it of being artificial, and refuse to pass on the full effect of those links – at least for a while. Well, that’s how the theory goes, anyway.

It has been argued that you can avoid being penalized by this filter by generating links:

• more slowly;
• from relevant sites; and
• which have a long lifespan.

The wisdom of relevance and lifespan is already well established; the dampening filter is simply one more reason why people should start to heed it. Writing and submitting SEO articles for online publication is one way to do so.

This article explains how SEO articles satisfy each of these three conditions. (For the basics of SEO article writing, take a look at http://www.divinewrite.com/seoarticles.htm.)

Build Backlinks Slowly

Writing quality articles takes time. It’s as simple as that. Even an SEO copywriter can’t just bang an article together in a morning – it has to be well considered. It must be accurate, informative, interesting, well written, and topical. And once you’ve written the article, the real work begins. You then have to submit it to your favourite article submit sites. And as they all have different requirements and idiosyncrasies, submitting your article to 50 submit sites can take you all day!

Once submitted, even the best articles will only be published gradually. A good article can be published 2 or 3 times a day for a week or two, then interest tapers off. But still, over the course of 6 months a single good article can be published hundreds of times! And remember, each time is a link.

Build Backlinks From Relevant Sites

As soon as you choose the topic of your article, you define the type of site that will publish it. All online publishers have an agenda; they want to generate traffic. Whether for commercial or benevolent reasons, they want particular kinds of articles for very specific audiences. Your article won’t be published on irrelevant sites simply because the publishers of those sites get nothing out of it.

Of course, your article may be published on sites that are only marginally relevant. For instance, this article may be published on general copywriting websites, advertising websites, web design websites, home business websites, etc. But the beauty of a well written SEO article is that you get to optimize it for the keywords that you want to rank for. So even if the keywords on the publishing site don’t quite match your own target keywords, the page containing your link (i.e. your article) does.

What’s more, you even have the power to optimize the links themselves. For instance, as an SEO copywriter, I can distribute backlinks throughout my article that use my target keywords as the link text (e.g. copywriter, SEO copywriter, advertising copywriter, and website copywriter ;-). Some submit sites don’t let you do this, but most will – at least in the byline.

And one other thing – other people link to good articles. This can increase the Page Rank of the site containing your article, which, in turn, can increase the page rank of your own site. It’s a win-win situation!

Build Backlinks With a Long Lifespan

The quality of your SEO article determines the lifespan of your backlink. Write a very helpful article, make it easy to read, and choose a topic which isn’t going to go away in a hurry, and your article will stay online for years.

In any event, most publishers tend not to clear out their article libraries simply because it’s better for them to have lots of content available to both readers and search engines.

Conclusion

While it’s no new phenomenon to SEO veterans and SEO copywriters, the writing of SEO articles to generate backlinks is a tactic which offers much in the way of ranking. The possibility of a Google dampening link filter simply increases the value of that offering.

Happy writing!

About the Author:
Glenn Murray is an SEO copywriter and article submission and article PR specialist. He is a director of article PR company, Article PR, and also of copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.DivineWrite.com or http://www.ArticlePR.com for further details.
Article Source: www.iSnare.com

Tuesday, February 06, 2007

Benefits of Article Distribution

Are you familiar with the benefits of distributing articles? If not, you will want to become educated as soon as possible so that you can start making this service work in your favor.

The biggest question that most people have is how they are going to distribute articles. Fortunately, this answer is quite simple. There are hundreds of articles directories that you can submit articles to; each one offerings its own level of benefits.

Everyone’s experience with article distribution is different. Some people are very successful, and others only get a bit of added exposure this way. But if you decide that you want to put the time into this, you should be able to garner results in no time at all.

Listed below are a few benefits that go along with distributing articles.

1. When you submit an article to a directory, it is going to get placed on the site for the entire internet world to read. In addition, you will be able to add your author bio box to the bottom of the article. This way after somebody is done reading your article they can then visit your site to learn more about your and your services. This is a great way to get targeted traffic to your site.

2. Distributing articles will make you look like an expert in your area; even if you are not as experienced as you want to be. When somebody reads a well written article by you, they will then assume that you know what you are talking about. And the more well respected you are, the better chance you have of garnering additional business.

3. Articles that are submitted to directories can be picked up by other sites as well. This is not always the case, but the majority of the times this is true. So in turn, you could write one good article, and it could then be published on several other sites. Subsequently your author bio and link is also published which means that you are getting even more exposure than you initially thought.

4. Most directories have a way for the reader to choose an author and then see every article that he or she has written. This means that if you submit enough articles, you will begin to get a nice following of people that check back to see your work. Over time these people can grow into clients; this means more money in your pocket.

5. Distributing articles is one of the best ways to market yourself or your business without having to spend any money. The only thing that you have to do is take the time to write the articles. And if you do not want to do this, you can hire somebody to do so for a small fee.

About the Author:
Robert Palmer
To distribute your own articles an receive all the benefits mentioned in this article, go to http://www.articletrader.com/distribution/
Article Source: ArticleWarehouse

Tuesday, January 23, 2007

Organic SEO And Link Building

Organic SEO or search engine optimization is a slow and steady process. Achieving top rankings takes time and link building is a big part of that effort. If you are to have a successful web site and obtain high search engine rankings you will need quality relevant web sites linking to your web site. The amount and quality of links you need will depend on the competitiveness of the keyword phrases for which you are optimizing. More web masters are focusing on quantity and getting several links fast. This is bad because it can be seen as manipulating the search engines. Check the guidelines for the search engine you are trying to optimize for, this will give you a good idea of what and what not to do.

When obtaining links from other sites focus on the quality of the link. Is the page on topic and relevant to your site? What is the position of the link? Is it off to the side with a bunch of other sites? Does it look natural and like it belongs there? What is the anchor text of the link? These are the questions you need to ask yourself when optimizing off site links. Reciprocal links have some value, but with software that automates the process it seems to have gotten out of hand. Plus do you really want a link on these low quality directory pages? How much value do they add by linking to you?

There are some easy ways to get permanent one way links. Directories are the best first step and may be all you need if your key word term is not competitive. They can also be a good source of relevant traffic. Directories are a human edited trusted link source, look for directories that have a good reputation and are well established. If you can, get listed in a niche directory to increase your relevance.

Companies whose products you use or sell are a good source of links if you can get them. The company whose shopping cart I use has a link to me and all I had to do was ask. Maybe offer a testimonial in exchange for a link back to your web site.

Writing articles is another good way to get incoming links, plus you will gain traffic. There are several free web sites that you can submit articles to. The links are valuable on article pages because there are usually very few links on the page, plus the article will be relevant to your product or service offering.

Write a press release to announce your business, new service offerings, or any news that is important. You may end up getting several links, plus press releases are usually available for a long time on the internet.

Do you want to know the best way to obtain inbound links to your web site? Build a web page this is so great, people will just want to link to it. Sounds easy, we all wish it were that simple. Frequently asked questions or tips pages are good candidates for natural links, if they are useful. Giving useful information is probably the best way to obtain organic links. Don’t be afraid to give away some information. We created a common SEO mistakes page to provide useful tips, information and help potential clients. When your potential client has enough information to make an informed decision they will be ready buy your product or service. Other web sites want to link to good information; that is why it is call the World Wide Web. Don’t be a dead end, if you know of a great site let others know about it.

Keep your link building slow, steady and from a variety of sources and keep repeating those steps.

About the Author:
John Tourloukis is the founder of Fast PC Networks an internet consulting and organic SEO company.
Article Source: http://www.articles2k.com

Tuesday, January 16, 2007

Benefits Of Article Submissions

People with websites are always looking for a great way to build links to their website. They do that because they no that link popularity is a very important part of where a website ranks on search engines. To increase link popularity people usually get link exchanges, submit their website to free directories, and buy link space on other websites. Those are all great ways to build links but one of the best way is by submitting articles to articles directories. Submitting articles to article directories are great because you are allowed to place your signature at the end of each article. That will give you a one way link back to your website. One way links are a lot more beneficial than link exchanges.

Writing articles does not have to be hard. Most recommend writing articles on subjects that relate to you website. If you have a difficult time writing about that then just write about anything you are familiar with whether it be sports, television, or just life in general. The best thing is that you can get multiple one way links to your website from one article because others get articles from article submission directories and post them on their site. That gives you a link from the article directory and from the other sites that have posted your article. Next time you are optimizing a website make sure to include article submissions in your plan. Submitting one or two articles per day to a few different directories can do a lot in a short time.

About the Author:
Andre Bias is the owner of the websites http://www.enlargementdeals.com, http://www.goodbyeacne.net, and http://www.inkjetdealz.com
Article Source: ArticleWarehouse

Sunday, December 17, 2006

Getting Indexed in Google – Quick and Easy

Google is the dominant search engine on the net, controlling more traffic than Yahoo and MSN combined. This means you need to get your entire site into Google as fast as possible.

Getting Indexed in Google – Quick and Easy

Millions upon millions of dollars have been made by sites getting ranked highly in Google. Of course, these sites are optimized to get the rankings. While optimization is critical, it is also vital that you get all the pages of your site indexed in Google.

The good news is it is fairly easy to get Google to suck up the pages of your site. There are a couple of different ways, but you need to do one thing before worrying about getting indexed.

Site maps are rarely clicked on by most visitors to a site, but they are critical nonetheless. A site map isn’t vital because it helps a visitor get around the site. It is vital because it helps the search engine indexing robots find all the pages on the site. In this case, you want to create a site map for your site to make sure the “Googlebot” finds all the pages you have labored to put up. Google actually has an xml site maps tool, but I prefer to actually make sitemaps since I want Yahoo and MSN to index the site as well.

Once you have a site map, the easiest way to get the attention of Google is to create a free blog. Go to Blogger.com and open a free account. Just follow the three or four simple steps and you will be ready to go. Once the account is open, create your first blog entry. Type anything you want, but make sure to include a link to your home page and your site map in the entry. Hit the enter button and you are on your way. Why? Google owns blogger.com, so it regularly canvases the blogs and links. Within a week or two, your site should start appearing in Google.

A second way to get indexed in Google is to write an article. Create one on a subject relevant to your site. Make it about 400 words long or about a page in length. Open an account with an article directory. The account should be assigned immediately after opening the account. Login and go to your member profile. Add the domain to your site in the appropriate box and save it. Then submit your article. Make sure to include an author byline where indicated and include a link to your site. The Google indexing robot will crawl the site at least once a week, find your links and follow them to your site. Within a few weeks, you should see your site indexed in Google.

You can also add your domain directly to Google, but this is really a waste of your time. So many people do it on a daily basis that it may take three months for Google to get to your site.

You can use any of the above techniques to get the attention of the Google indexing bot. Regardless of how you do it, keep in mind it will take a few weeks for your site to appear. There are millions of sites on the web, so the robot has a lot of ground to cover.

About the Author:
Halstatt Pires is with MarketingTitan.com - providing internet marketing services. Visit us to read more internet marketing articles.
Article Source: http://www.articles2k.com

Thursday, November 02, 2006

Advice On Optimization Of Texts & SEO-copyrighting

© 2006, Allin4.com Peter Fox

SEO-copyrighting is a creation of texts which meet three requirements:
" Optimization for search systems
" Convenience of perception{recognition} to visitors of a site
" Prompting to activity of readers

Thus very important requirement - a unique interesting content. First of all, it will tell to the robot of the search machine that on your site there is a helpful information, and similar is not present on other sites.

That search robots came on your site is more often and in an index of search systems there were the freshest versions of pages, it is necessary to update is more often them, in fact search robots react to any change of volume of page more quickly. And addition of new pages and duplication of headings of news of a site on the main page is considered even more important and for development of a resource, and for maintenance of high positions in search systems.

Check up, whether all the ways long allocation of keywords in the text on page are used. By the way, the tag of the list "li" too raises weight of keywords. Tags of heading "h1" are better for not abusing, differently such manipulation is classified as a spam.

Instead of tags "i" and "b" it is better to use "em" and "strong", that confirms the lead experiment. That is these tags, unlike "i" and "b", are applied and to semantic allocation, and not just visual. In specification HTML 4.01 recommended w3c, "i" or "b" concern to a font, and "em" and "strong" - to the text.

To allocate the text with other font or color - for search systems has no value (except for a case when color of the text coincides with color of a background).

Together with obligatory attribute alt in a tag of images "img" it is desirable to register attribute title, as in some browsers (for example, Mozilla), in the emerging help to a picture the text from attribute title is displayed.

In the first paragraph the keyword should be obligatory. It is desirable to use it in different cases and to rearrange in word-combinations. And also it is desirable to place keywords in a bottom of page as Google the special attention turns on top and a bottom of page.

For prohibition of indexation of the superfluous text (for example, the menu of navigation, a greeting) it is possible to use a tag . If to operate cautiously and to not close the text useful to the user, it is possible to achieve occurrence beautiful snippets in search delivery.

Switch-off all autoreplacements in text editor MS Word (or in what you use).

About the Author:
Peter Fox is webmaster of many projects http://allin4.com & http://art.you-it-can.com - free article directories. We accept quality articles written by the Web's best authors.
Our Goal is to build a friendly community of the best Writers and Publishers through discussion and training.
http://www.russian-women.you-it-can.com - is the world's largest Russian/American Introduction and Romance Tour Company.
Added: 19 Sep 2006
Article Source: http://articles.simplysearch4it.com/article/37219.html